PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Marketing 52

Marketing Pharma Competition Doctors 52

World of DTC Marketing

MARCH 2, 2022

Over 73% of patients plan to continue using telemedicine platforms post-pandemic, according to Doximity’s second edition of its State of Telemedicine Repor t , which was released today. Patients are OK with telehealth for routine visits like asking for an Rx renewal or following up on standard tests.

Physicians 154

Physicians Doctors Patients Training 154

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. ” Digital medicine also needs better clarification.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

Side effects 193

Side effects Insurance Doctors Pharma 193

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. 2 and over a million actively licensed physicians 3 are available to prescribe them? Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

Prescription 52

Prescription Doctors Specialization Physicians 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Patient marketing.

Leads 107

Leads Patients Healthcare Provider Healthcare 107

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. It turned out that one of the very first people who actually used the telephone was a doctor. Patients like it.

Patients 52

Patients Medical Consulting Doctors 52

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Mood trackers. Sleep monitoring.

Pharma 230

Pharma Doctors Patients Management 230

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. No access to remote patient monitoring capabilities.

Healthcare 101

Healthcare Healthcare Marketing Physicians 101

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

Patients 52

Patients Recruitment Competition Physicians 52

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

Marketing 52

Marketing Patients Education Electronics 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Patient marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

JULY 26, 2023

Transition to a Bigger Role in Clinical Healthcare Because pharmacies were part of essential services during COVID-19, staying open when many businesses couldn’t, they became a key resource for patients for treatments, prevention, and protection. My role has significantly changed as a pharmacist. The role that I play is much larger.

Retail 98

Retail Healthcare Healthcare Consulting 98

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 99

Management Patients Doctors Healthcare 99

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. or “What are the trends in referral flows across my market right now?”

Patients 40

Patients Recruitment Competition Physicians 40

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

PM360

SEPTEMBER 15, 2022

Patient advocacy organizations, healthcare professional (HCP) groups, nonprofits, community-based organizations, artists, advertising agencies, life sciences companies, and more are all finding various ways to work together around a common goal. Patient Advocacy. But what do these collaborations look like? What makes them successful?

Education 105

Education Physicians Pharma Patients 105

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

Clarivate

DECEMBER 7, 2021

The COVID-19 pandemic has strained healthcare systems across the globe and affected every patient on Earth – some, of course, more than others. For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person.

Healthcare 52

Healthcare Healthcare Transportation Insurance 52

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52

Retail Healthcare Healthcare Physicians 52

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021.

Medical sales 52

Medical sales Sales Medical Doctors 52

Clarify Health

JUNE 9, 2023

Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. Perhaps what most executives are watching out for are disruptors like CVS and Walgreens who are inching their way up earlier into the patient journey.

Physicians 52

Physicians Healthcare Healthcare Patients 52

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

Prescription 105

Prescription Medical Side effects Patients 105

Pharma Marketing Network

FEBRUARY 4, 2021

Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Review the recap below and learn from leading experts about new trends and opportunities that came out of 2020, fueled by the COVID-19 pandemic. Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK.

Media 98

Media Pharma Healthcare Healthcare 98

The Marketing Advantage

APRIL 3, 2020

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Thus, it is important to sell to both audiences—physicians and office personnel.

Physicians 52

Physicians Sales Pharma Medical 52