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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

Doctors 250
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes. 33 Even now, nearly 70% of all HCPs are digital natives.

Media 294
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How Pharma Companies Can Benefit from eatNgage

eatNgage

The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. For Guests. Case Studies. Integrations. How Pharma Companies Can Benefit from eatNgage.

Pharma 52
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Top 12 Healthcare Technology Start-ups To Know

Medico Reach

Founder: Tim Barry Year of Establishment: 2013 Headquarters: Chicago, Illinois. Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Founders: Ali Diab and Rajaie Batniji Year of establishment: 2013 Headquarters: San Mateo, California. Collective Health.

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UK agency pilots biobank to study links between genetics and drug side effects

Pharmaceutical Technology

This would ideally allow doctors to use rapid genomic screening tests that can help them to select the safest potential treatment for a patient. The 100,000 Genomes Project was initially announced in December 2012, with Genomics England being launched later in July 2013.

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Developments In B2B Healthcare Marketing

Scott’s Directories

For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers. For instance, they can get the list of doctors in Quebec and create more effective strategies to attract their target audience.

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Novartis agrees $245m settlement over Exforge generics delay

pharmaphorum

The FDA granted full approval to Par’s generic on 28 March, 2013. Plaintiffs – in this case direct purchasers, indirect purchasers and retailers including CVS Health, Kroger, Rite Aid and Walgreens Boots Alliance according to Reuters – filed suit against Novartis and Par in 2018 alleging violation of federal antitrust laws.

Retail 52