World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.
World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.
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eatNgage
FEBRUARY 15, 2022
The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Increase the number of virtual meetings with physicians. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. Easy Sunshine Act Compliance.
Scott’s Directories
APRIL 30, 2022
For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers. For instance, they can get the list of doctors in Quebec and create more effective strategies to attract their target audience.
PM360
MAY 15, 2023
The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.
Clarivate
APRIL 18, 2024
But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.
Pharmaceutical Technology
OCTOBER 5, 2022
As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.
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