eatNgage
FEBRUARY 15, 2022
Virtual Sales. Virtual Sales. The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. Virtual Events. Virtual Happy Hour. For Guests.
World of DTC Marketing
AUGUST 9, 2021
HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Millennials value engagement over sales talk and want to build relationships with pharma companies that return their trust. 33 Even now, nearly 70% of all HCPs are digital natives.
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pharmaphorum
DECEMBER 29, 2022
The FDA granted full approval to Par’s generic on 28 March, 2013. According to court documents cited by Reuters, annual sales of Exforge in the US were over $400 million before generic versions reached the market.
Scott’s Directories
APRIL 30, 2022
For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers. They can also take advantage of modern marketing trends to boost sales.
PM360
JUNE 26, 2023
If you only want to reach these doctors and you have significant spend in one location, you run the risk of reaching those National Provider Identifiers (NPIs) too frequently, which can have negative consequences. I wasn’t always this way but working agency side at three of the big holding companies, I began to see shifts as early as 2013.
World of DTC Marketing
JUNE 4, 2021
After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. ” Roughly 40% of all US cases of incident diabetes during 2013-2016 were directly attributable to obesity , a finding that further solidifies the major etiologic role for obesity in the current American diabetes epidemic.
PM360
MAY 15, 2023
In the past, the best way to deliver brand messages to prescribers was obvious: send your army of field-based sales representatives to potential high-volume prescribers and sell, sell, sell. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.
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