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Developments In B2B Healthcare Marketing

Scott’s Directories

The healthcare industry is pretty competitive, recording massive growth yearly. For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

However, new MS drugs like Novartis ’ Gilenya, were going to soon enter the market and increase competition within the MS therapeutic landscape. It is also important to ask whether doctors are being paid fair market value and if they are providing the services for which they’re being compensated, he adds.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Humana is following a similar growth strategy as it sharpens competition with UnitedHealthcare in the Medicare Advantage sector. Michelle La Vone has been with Clarivate Market Access Insights (formerly Decision Resources Group) since 2013. The post How retailers and “payviders” are disrupting U.S.

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

Sometimes my competition will take that article and say, “I could plus or minus 10 millimeters.” The patent came out in December 2013. When he called and said it was being published in a JOA out of all articles or publications, I did not know I hit it because I was surprised. It was rough. Ten millimeters was the dome back then.

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

I finally got on LinkedIn in 2013, and that’s when I decided if the content isn’t out there yet, I’m going to start creating some. If there are any doctors reading this, they will be like, “Suck it up, sissy.” They are going to start seeing all this competition from all these smaller brands that do social better.