World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. During the pandemic, this shifted to 65% of meetings held virtually. Last year I worked with a pharma company on virtual detailing. Respondents had an average of 1.5

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Copyright Clearance Center

APRIL 25, 2023

Get It Now is used by hundreds of academic libraries around the world to help expand their virtual collections. Rapido from Ex Libris, part of Clarivate , is an integrated borrowing solution designed for modern library experiences. This integration is a win-win for both library staff and patrons.”

Management 69

Management Education Leads 69

The Brooks Group

MAY 15, 2020

So, how can you make your virtual training dollar work best for you and your sales team? And what types of attributes should you be looking for in vetting newly minted virtual training programs? Is It Really Virtual?: Two days of instructor-led classroom training does not equal two days of virtual instructor-led training.

Training 97

Training Sales Specialization Marketing 97

Integrity Solutions

AUGUST 10, 2020

Virtual training is here to stay, and to get the full advantages of it, your facilitators need to go beyond knowing the material and having classroom experience to develop an entirely different skill set (and mindset). Virtual training is finally stepping out from the shadows and onto center stage.

Training 105

Training Sales Leads 105

PM360

MARCH 22, 2024

Crafted by the creative alchemists of agencies, these digital personas are generated to resonate with audiences across the virtual landscapes. Picture DI as the strategic nerve center, seamlessly integrating AI and large language models (LLMs) to distill data into actionable insights for personalized marketing strategies.

Healthcare 104

Healthcare Healthcare Marketing Patients 104

PM360

JULY 26, 2023

The National Cancer Institute (NCI) recognizes only 71 cancer centers nationally. These NCI-designated centers apply for the P-30 Cancer Center Support Grant and meet rigorous standards for this status. participation becomes easier for patients.

Patients 95

Patients Education Recruitment Transportation 95

Celeritas

JANUARY 9, 2023

Every veterinarian student undergoes a combination of laboratory courses, classroom-based lectures, and clinical experience as part of his or her education. So, is Virtual Reality a good tool to help students to exercise these qualities and skills in preparation for the real challenge? How can Virtual Reality Help in Training?

Training 52

Training Education Patients Medical 52

Integrity Solutions

MARCH 20, 2020

Virtual learning is one way to maintain connection to business goals- and each other. Just to get human connection and a shared experience. Our Virtual Learning Keys To Success. Examples included sending ‘How-to use Zoom’ videos in advance and being 100% fluent in the participant experience to quickly troubleshoot issues (e.g.

Training 94

Training Sales Healthcare Healthcare 94

Clarify Health

OCTOBER 3, 2023

To date, healthcare interactions have been bogged down by poor experiences outside the doctor’s office – long hold times to make an appointment, confusing phone trees, paper forms to fill out repetitive information, and limited visibility into the next steps of the care journey.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Impetus Digital

OCTOBER 11, 2022

As a consequence, a previous Embracing Carers survey found that, globally, almost half of all unpaid caregivers experience feelings of depression, while 57% feel like they need medical care/support for mental health issues. As above, both of these activities can–and should–be done virtually at the convenience of the caregiver.

Education 98

Education Patients Healthcare Healthcare 98

Clarify Health

NOVEMBER 28, 2023

Removing obstacles along the care journey, especially operationally, can drastically improve patient perception and experience. Utilizing telehealth services to provide virtual consultations is one way providers can expand access to care.

Patients 52

Patients Healthcare Healthcare Networking 52

PM360

SEPTEMBER 7, 2023

AI and the Future Patient Experience Even though marketers should not forget about the people behind medical care, they still can’t ignore the potential of AI to transform the patient experience. Looking Beyond AI Marketers can also enhance the patient experience in other ways besides the use of AI.

Patients 111

Patients Physicians Healthcare Healthcare 111

PM360

FEBRUARY 1, 2024

Addressing gaps in HCP coverage and engagement, coupled with optimizing field force effectiveness, and intentionally designing face-to-face (F2F) + digital + virtual experiences based on HCP preferences, is crucial to ensure HCPs are well-informed advocates for new products entering the market.

Biopharma 59

Biopharma Competition Prescription Education 59

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. The global healthcare IT market was valued at $280.3 fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Healthcare Success

OCTOBER 18, 2022

Geofencing is a location-based service that triggers a pre-set action to devices inside a virtual boundary. If you have a mobile app for your business, you can set up geofencing to send push notifications to those who have your app installed on their mobile device anytime they enter your virtual boundary. What is Geofencing?

Healthcare 61

Healthcare Healthcare Marketing Ethics 61

Healthcare Success

MAY 31, 2022

To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate. Consumerism has shifted the healthcare paradigm from provider-driven to patient-driven healthcare decisions and patient experience.

Patients 98

Patients Healthcare Healthcare Physicians 98

Clarivate

NOVEMBER 4, 2021

In March 2020, a new Clarivate Center of Excellence (CoE) opened in Penang, Malaysia, to provide sales and support to global customers. The Penang CoE is led by Shankar Nagalingam , VP, Center of Excellence Penang, who joined Clarivate in 2020. This was in the early stages of the COVID-19 pandemic, so my onboarding was virtual.

Recruitment 98

Recruitment Sales Government Management 98

Quantified

APRIL 10, 2024

But whether your sales reps are participating in virtual meetings, uploading pre-recorded content to social media, connecting through video voicemail, or posting personalized invitations to conferences, webinars, or product launches, they have less than 10 seconds to make a good first impression.

Training 52

Training Sales Sales Management Prospecting 52

Medical Device Success

JANUARY 2, 2021

So far, we have tackled big issues like : Virtual events and tradeshows Virtual selling, virtual sales tools and the virtual sales process Demand generation, CRM and marketing automation. 4 Ep 5 – Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World, April 19, 2020. He agreed to be interviewed.

Medical 100

Medical Sales Marketing Doctors 100

Impetus Digital

JULY 5, 2023

This is where cloud technology has shown to be invaluable in providing outstanding patient-centered experiences. In this blog, well will take a closer look at how leveraging cloud monitoring services build on the benefits of the cloud in health and lead to a better patient experience. So what exactly is it?

Healthcare 53

Healthcare Healthcare Patients Healthcare Provider 53

pharmaphorum

DECEMBER 1, 2022

To ease this burden, the life sciences industry has been searching for ways to make clinical trials more accessible for patients and to drive participation numbers, increase participant diversity, and improve overall patient experience. For many patients, this change starts with choice. Build a base in the community.

Patients 102

Patients Transportation Retail Recruitment 102

PM360

APRIL 22, 2024

ABIGAIL MALLON Chief Patient Experience Officer, VMS BioMarketing Physician burnout is on the rise. There is a fantastic opportunity for medical teams to become a unifying force in pharma, working in unison commercial teams to define customer journeys that ensure physicians receive a much more connected and less disparate experience.

Education 59

Education Physicians Healthcare Healthcare 59

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarivate

JULY 28, 2022

As a preview to the Clarivate Healthcare Business Insights 2022 Member Retreats coming this fall , we share how health systems are adapting their patient and staff experiences. Education was extended to patients in the form of virtual navigation tip sheets and a standardized point of contact for issues or questions.

Patients 52

Patients Education Healthcare Healthcare 52

PM360

DECEMBER 14, 2022

The answers include ways to adjust to a cookie-less environment, the need to develop strategies to compliantly supply information in zero-click searches, the power regenerative AI will have to make storytelling easier, and the reason digital fatigue will actually lead to improved experiences.

Marketing 52

Marketing Leads Patients 52

The Brooks Group

MAY 27, 2020

For sales representatives dependent upon calling upon these businesses, emerging from our virtual universe into the 3D world is fraught with rules and risks that simply didn’t exist three months ago. Tire-kicking is best conducted virtually. Sales Performance Research Center Handshakes, for sure, will be out.

Sales 75

Sales Prospecting Safety Marketing 75

Pharma Marketing Network

MARCH 31, 2021

The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right time. Customer experience is based on these 6 pillars: personalization, expectations, resolutions, integrity, empathy, and ease of use.

Pharma 52

Pharma Marketing Networking Leads 52

Pharma Marketing Network

FEBRUARY 25, 2022

In a live conversation hosted by the DHC Group and the Pharma Marketing Network, Jeff Fayer (Director, Patient Experience Lead – CSU, Novartis) was joined by Mark Bard (DHC Group) , R.J. Customer Experience and The New Digital Patient Journey topped the list of industry topics marketers are watching as innovation trends. Implication.

Pharma 52

Pharma Marketing Networking Patients 52

Pharma Marketing Network

AUGUST 26, 2020

Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging. As temporary arrangements become the new normal, and hiring, launches, training, sales meetings, and even office calls go virtual, the ability of leaders to adapt and guide teams becomes paramount. Summary.

Training 98

Training Key account management Pharmaceutical Sales 98

Pharma Marketing Network

OCTOBER 13, 2020

Clearly telemedicine, telehealth, virtual visits, and any use of technology to connect a patient with their physician has seen rapid growth the past 6 months. In addition to the use of virtual care platforms, there have been innovations with how physicians are sharing and providing patient education to their patients.

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Pharma Marketing Network

JULY 21, 2021

At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. A few years ago, customer centricity was the buzzword.

Media 52

Media Sales Management Training 52

Pharma Marketing Network

JULY 21, 2021

At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. A few years ago, customer centricity was the buzzword.

Media 52

Media Sales Management Training 52

pharmaphorum

JANUARY 5, 2023

Everything from transitioning to virtual meetings with healthcare providers, to navigating the logistics of supply chain disruptions, has permanently altered pharma operations – many would say for the better. Consider removing education experience and prioritise skills a candidate will bring to the job when reviewing resumes.

Pharmaceutical 62

Pharmaceutical Recruitment Training Education 62

Clarivate

APRIL 24, 2023

Five months after outbidding Amazon to purchase the Signify Health home health platform—and just a month after CVS’ investment arm funneled $100 million to Carbon Health, a hybrid primary/virtual company with more than 125 brick and mortar locations—CVS Health announced it was closing in on a $10.6 Key acquisitions by U.S.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Nixon Gwilt Law

JULY 14, 2023

The Centers for Medicare & Medicaid Services (“CMS”) released its much-anticipated Proposed Medicare Physician Fee Schedule for CY 2024 (the “Proposed Rule”) on July 13, 2023. This year, CMS is finally proposing to change that by allowing RHCs and FQHCs to bill HCPCS code G0511 for RPM and RTM services.

Physicians 40

Physicians Management Patients Education 40

PM360

APRIL 7, 2023

Of course, the success of in-person interactions depends to a large extent on the skill and experience of the facilitator. An excessive reliance on virtual communication erodes those skills. When designing patient engagement events and summits, you must keep the patient experience at the center. How do you build trust?

Biopharma 52

Biopharma Patients Specialization Networking 52

Nixon Gwilt Law

NOVEMBER 17, 2022

As part of its ongoing effort to expand access to evidence-based treatments for acute and chronic pain and to improve the care experience for individuals suffering from pain, CMS introduced new CPT codes for Chronic Pain Management (“CPM”) services in the 2023 Medicare Physician Fee Schedule Final Rule (the “2023 MPFS”).

Physicians 52

Physicians Management Patients Medical 52