Pharma Marketing Network

AUGUST 18, 2021

Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Where are we now?

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pharmaphorum

FEBRUARY 23, 2023

Join us to learn about the pivotal role oncology PSPs can continue to play in cancer care, and the opportunities and challenges AI-powered digital cancer support platforms present to clinicians and drug makers.

Patients 52

Patients Pharmaceutical 52

Healthcare Success

SEPTEMBER 7, 2023

These misconceptions include universal myths such as Lack of digital prowess Physical frailty Mental decline In reality, this could not be further from the truth. These misconceptions include universal myths such as Lack of digital prowess Physical frailty Mental decline In reality, this could not be further from the truth.

Marketing 119

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PM360

NOVEMBER 16, 2023

This marks a pivotal step for the two entities, leveraging their strengths to shape the future of marketing and communications. /prompt. is a pivotal moment for us. Lippe Taylor and twelvenote , together two of the most-awarded midsize agencies in the industry, announced the introduction of a new venture: /prompt. —a

Engineering 52

Engineering Marketing Healthcare Healthcare 52

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Pharma marketers spend countless hours developing PowerPoints and getting approval for tactics, but they need specific listening metrics to pivot quickly if their plans aren’t effective.

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Pharma Marketing Doctors Physicians 196

MedCity News

JUNE 16, 2023

The consensus is 2022 was a challenging year for digital health companies. digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. digital health at $17.7 Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. billion in 2021.

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Pharma Food and Drug Administration Recruitment Pharmacology 120

World of DTC Marketing

JULY 21, 2022

The pandemic is changing consumer behavior, and there is zero chance they will return to their carefree spending ways. Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long.

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Prescription Side effects Marketing Pharma 266

Copyright Clearance Center

OCTOBER 18, 2023

He was previously co-chair of the CLOCKSS digital archive, a not-for-profit joint venture between the world’s leading academic publishers and research libraries, as well as a board member at the International Publishers’ Rights Organization (IPRO), the International Federation of Reproduction Rights Organisations (IFRRO) and Crossref.

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Leads Sales Management Marketing 105

Scott’s Directories

NOVEMBER 29, 2023

The digital transformation in healthcare is not just a trend; it’s a necessary evolution. This blog delves into how data management companies are revolutionizing healthcare through digital health records, focusing on the list of hospitals in Canada. Stay with us to uncover the potential in the digital health records landscape.

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Management Healthcare Provider Healthcare Healthcare 52

Legacy MEDSearch

MARCH 13, 2023

Food and Drug Administration (FDA) has granted an Investigational Device Exemption (IDE) to advance the company’s PATCH Clinical Study, a multi-center, single-arm, pivotal study evaluating the safety and effectiveness of the Vivasure PerQseal ® Closure Device System. The PATCH pivotal study will enroll up to 188 patients across the U.S.

Medical 98

Medical FDA Food and Drug Administration Recruitment 98

Medical Device Success

JULY 18, 2021

Do you know which digital platform is most effective in targeting physicians? Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? In a few minutes, you will know the answer. Physician micro-marketing is a solution. A comment on the pandemic.

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Physicians Marketing Sales Government 130

Medical Device Success

MAY 1, 2022

Do you know which digital platform is most effective in targeting physicians? Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market. It was published July 18. Now Go Win Your Week!

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Physicians Marketing Sales Prospecting 100

InCrowd

MAY 22, 2023

Marisa Meyers is the Director of Digital Marketing at Apollo Intelligence, learn more about her below! As the Director of Digital Marketing, I design, implement, and measure digital marketing strategies for Apollo and its commercial brands, InCrowd and Survey Healthcare Global. Tell us about your role. Literally.

Marketing 52

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Clarity Engagement Solutions

APRIL 26, 2021

Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

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Sales pitches Pharmaceutical Physicians Pharma 91

Clarity Engagement Solutions

APRIL 26, 2021

Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

Sales pitches 91

Sales pitches Pharmaceutical Physicians Pharma 91

Clarify Health

JANUARY 12, 2022

From FDA regulatory approvals to commercialization strategies to value demonstrations, real-world evidence (RWE) plays a pivotal role in the product lifecycle of diagnostics, medical devices, and digital therapeutics (DTx).

Medical 52

Medical FDA Pharma 52

Referral MD

APRIL 9, 2024

One breakthrough in this quest is the emergence of eConsults, a digital consultation method facilitated by forward-thinking platforms like ReferralMD. One breakthrough in this quest is the emergence of eConsults, a digital consultation method facilitated by forward-thinking platforms like ReferralMD.

Healthcare 52

Healthcare Healthcare Consulting Management 52

PM360

FEBRUARY 1, 2024

Regulatory Approval and Payer Engagement Securing regulatory approval with a distinct product label is pivotal for the success of a new biopharma product. Embarking on the journey from product development to market success in the biopharma industry is no small feat. A strategic reevaluation of engagement strategies is essential.

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Biopharma Competition Prescription Education 59

Clarity Engagement Solutions

APRIL 26, 2021

Only a few were in the process of pivoting in response, but everyone knew it. Only a few were in the process of pivoting in response, but everyone knew it. This is not a bad thing, but it raises the questions of an organization’s ability to pivot.

Sales pitches 91

Sales pitches Pharma Physicians Pharmaceutical 91

Clarity Engagement Solutions

APRIL 26, 2021

Only a few were in the process of pivoting in response, but everyone knew it. Only a few were in the process of pivoting in response, but everyone knew it. This is not a bad thing, but it raises the question of an organization’s ability to pivot. Or, at least they think they are.

Sales pitches 91

Sales pitches Pharma Healthcare Healthcare 91

PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. Today, the U.S. is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 1 According to the U.S.

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Healthcare Healthcare Physicians Doctors 98

PM360

JULY 13, 2023

With advancements in technology and the rise of the digital age, patients now expect healthcare services to be as accessible and convenient as other services, such as banking or shopping. Furthermore, they must ensure these digital services are user friendly for all patients, irrespective of their digital literacy levels.

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Healthcare Healthcare Consulting Healthcare Provider 98

World of DTC Marketing

DECEMBER 21, 2020

The pharma company of the future is not a giant corporation with layers and layers of management; they’re small, nimble organizations that can pivot quickly and help people and HCPs. It’s hard to believe that 2020 is almost over but goodbye and good riddance. Personally, I have never felt that way.

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Pharma Media Healthcare Healthcare 180

Contrarian Sales Techniques

DECEMBER 5, 2023

Revolution in the Pharma World: Tracing the Evolution of Pharmaceutical Sales Training Historical Context: From Door-to-Door to Digital "The Journey of Pharma Sales Training: A Look Back in Time" Remember the good old days when pharmaceutical sales training meant memorizing product details and perfecting the art of door-to-door sales?

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Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

MAY 15, 2023

This technology allows users to gain a deeper understanding of the Digital Opinion Leaders (DOLs) who hold significant influence within the digital sphere. This technology allows users to gain a deeper understanding of the Digital Opinion Leaders (DOLs) who hold significant influence within the digital sphere.

Healthcare 59

Healthcare Healthcare Physicians Media 59

pharmaphorum

SEPTEMBER 15, 2022

The more I look at the gender gap, the more I see a key opportunity for digital health to help us overcome the many issues we currently face: specifically, by providing greater access, education, and information. Thankfully, the UK government recognises this and recently made data and digital key parts of its Women’s Health Strategy.

Consulting 85

Consulting Education Training Government 85

pharmaphorum

OCTOBER 13, 2022

Swedish digital health company Alex Therapeutics has reported encouraging results in a trial of a digital therapeutic (DTx) for anxiety in patients with the respiratory disease idiopathic pulmonary fibrosis (IPF). It was open-label and conducted in just 10 subjects, so was not powered to give a robust indication of efficacy.

Safety 59

Safety Patients Pharma Medical 59

Healthcare Success

JANUARY 5, 2024

Key performance indicators (KPIs) are pivotal for deciding where to invest in terms of platforms and ad types. The good news is that well-executed PPC campaigns drive conversions, enhance brand visibility, and fuel business growth—especially when paired with strategic PPC landing page optimizations.

Healthcare 72

Healthcare Healthcare Management Marketing 72

Salesforce

JUNE 21, 2022

Healthcare and life sciences organizations are no strangers to change. But as the pandemic took hold, it forced change in a way the industry hadn’t seen before. Much of the workforce went remote seemingly overnight, and companies had to adapt — and innovate — fast. Drive innovation through disruption. Watch the video.

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Training Management Healthcare Healthcare 98

Scott’s Directories

OCTOBER 6, 2023

They influence the choice of medications, advise on medical equipment, and play a pivotal role in patient care. They influence the choice of medications, advise on medical equipment, and play a pivotal role in patient care. Leveraging Digital Platforms In today’s digital age, an online presence is crucial.

Medical 52

Medical Prospecting Education Networking 52

pharmaphorum

DECEMBER 29, 2022

A new study by AspenTech in collaboration with FT Longitude confirms, for example, how digital transformation is on the rise in pharma to meet the demands of such new modalities as cell and gene therapies, and biologics. Crisis readiness and digital workflows. Removing manual pen-on-paper processes should be an obvious first step.

Manufacturing 93

Manufacturing Pharma Medicine Engineering 93

Veeva

MARCH 30, 2023

Digital solutions have become a core focus in the pharmaceuticals and life sciences industry in recent years, with pharmaceutical organizations increasingly keen on alternative ways to communicate and engage with healthcare professionals (HCPs). Traditionally, target planning has been a sales representative-driven and bottom-up process.

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Pharmaceutical Marketing Sales CRM 52

Pharma Marketing Network

SEPTEMBER 22, 2021

Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Marketing Agility – the Path to Digital Engagement & Innovation. Digital Health: Where is it Headed? .

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Marketing Media Pharmaceutical Networking 52

Eversana Intouch

MARCH 13, 2024

Embracing the lack of a formula and getting comfortable with pivoting to culture and community interests is the key to momentum. As a creative professional entrenched in the health and wellness industry, I naturally pondered “How could this translate to the pharma marketing world?”

Marketing 89

Marketing Side effects Media Healthcare 89

Scott’s Directories

AUGUST 14, 2023

Understanding the Importance of a Comprehensive Mailing List Direct communication in the digital age has become an essential tool for networking, outreach, and fostering business relationships. The world of healthcare is ever-evolving, and staying connected within this expansive industry is crucial for any professional.

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Networking Healthcare Healthcare Medical 52

European Pharmaceutical Review

JULY 21, 2023

Manufacturing delays and capacity issues that continue to impact the pharmaceutical supply chain have led to medicine shortages around the globe; an issue that has been exacerbated further by geopolitical events, the energy crisis and rising inflation. What are the top three supply-related challenges facing pharmaceutical manufacturers?

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Pharmaceutical Food and Drug Administration Transportation Manufacturing 96

pharmaphorum

SEPTEMBER 29, 2022

A digital patient monitoring tool developed by UK company CyberLiver has been given a breakthrough designation by the FDA for out-of-hospital management of patients with cirrhosis at risk of complications.

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Patients Management Consulting FDA 52