European Pharmaceutical Review

DECEMBER 9, 2022

According to a new market report by ResearchAndMarkets, the global oligonucleotide synthesis market is projected to reach $16.7 The synthesised oligonucleotides market segment is divided into primers, probes, DNA oligos, RNA oligos, and other synthesised oligos such as BNA & LNA oligos. Tag Copenhagen A/S (Denmark).

Marketing 89

Marketing Pharmaceutical 89

Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 There’s no better time to build an ironclad medical device marketing strategy and fortify your loyal customer base. However, developing a marketing strategy that attracts new audiences and keeps them engaged is no small task.

Medical 69

Medical Marketing Engineering Doctors 69

PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Healthcare Success

JULY 25, 2022

While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. For this part of our discussion, I wanted Alan to share his experience with labor shortages and how they’ve impacted his marketing plans.

Healthcare 102

Healthcare Healthcare Marketing Doctors 102

Pharmaceutical Technology

DECEMBER 15, 2022

In an expanded version of the sales forecast from GlobalData’s June 2022 publication, Cardiomyopathies: Global Drug Forecast and Market Analysis , the global cardiomyopathies market is expected to grow from $3.07bn last year to $9.63bn in 2031. The second highest contributing market is APAC, generating 33.2%

Marketing 52

Marketing Sales Healthcare Healthcare 52

World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Unsurprisingly, nearly a quarter of global marketers expressed high concerns about ad fraud, with a further 49 percent being apprehensive about the issue. How much is enough?

Pharma 180

Pharma Media Leads Marketing 180

Contrarian Sales Techniques

JULY 23, 2023

Hey there, digital marketers! The digital world is a complex web of opportunities, particularly for us digital marketers. Make the most of SEO by incorporating relevant keywords, using meta tags, and improving your website’s load speed. Here's to smashing those sales goals, digital marketers. Let's dive in!

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Sales Marketing Sales Strategy Media 52

Contrarian Sales Techniques

JULY 23, 2023

Hey there, bloggers and affiliate marketers! It's ever-evolving and teeming with opportunities, especially for us, bloggers and affiliate marketers. Integrate relevant keywords in your content, use meta tags and optimize your website’s loading speed to maximize your SEO potential. Don't worry, I've got you covered.

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Sales Marketing Sales Strategy Engineering 52

pharmaphorum

JULY 23, 2019

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

Marketing 52

Marketing Pharma Pharmaceutical Management 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Healthcare Marketing Engineering 96

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. They relied so much on a new drug that they tried to market a product with bad science behind it. oncology therapeutics market has reached $71 billion. ” The U.S.

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Pharma Food and Drug Administration Marketing Prescription 210

Medico Reach

AUGUST 30, 2022

However, developing a profitable marketing strategy is even more challenging. This adds to the existing obstacles in the healthcare related marketing efforts. Carilion Clinic developed the YESMAMM marketing initiative in the Roanoke Valley of Virginia. Marketing initiatives can be the perfect way to build a brand’s reputation.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

World of DTC Marketing

SEPTEMBER 24, 2021

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. 2wo: The new CEO needs to withdraw Aduhelm from the market until such a time that they have independent data that confirms efficacy.

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Insurance Pharma Doctors Physicians 222

Healthcare Success

MAY 3, 2021

Is your “marketing to seniors” an audience turn-off? It’s no wonder that the marketing floodgates open when would-be marketers discover a 50th birthday and attack. How to Market to Seniors: Rethink Your Creative and Media Perspective. Here’s how to safeguard against this creative mistake and how to market to seniors.

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Distribution Marketing Healthcare Healthcare 90

Pharmaceutical Technology

SEPTEMBER 30, 2022

Prior to bluebird's approvals, there were only two FDA-approved gene therapies for inherited conditions on the market. Spark Therapeutics’ Luxturna, indicated for inherited retinal disease (IRD), was the first gene therapy to be approved, in 2017, with a price tag of $850,000 for each eye.

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FDA Insurance Patients Marketing 115

Pharmatutor

JULY 18, 2022

This has also resulted into stricter norms for Marketing Authorization (MA) and Good Manufacturing Practices (GMPs). Mon, 07/18/2022 - 15:31. Read more about Drug Regulatory Affairs Certificate Institutes in India Log in or register to post comments

Safety 59

Safety Manufacturing Pharmaceutical Marketing 59

Pharmaceutical Technology

MAY 19, 2023

DMTs for MS have a high price tag, particularly in the US. According to GlobalData’s recent Multiple Sclerosis: Seven-Market Drug Forecast and Market Analysis to 2030 – Update report, which identified 19 DMTs marketed for MS in the US, the average annual cost of therapy increased by 9% between 2020 and 2022.

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Prospecting Marketing Patients Leads 98

pharmaphorum

OCTOBER 18, 2022

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Manufacturing Pharma Marketing Medical 52

Healthcare Success

JUNE 12, 2023

This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Here are a few places that must have location-specific content: Title tags This HTML tag tells Google and other search engines what the page title is and plays a crucial role in organic ranking.

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Healthcare Healthcare Engineering Management 99

European Pharmaceutical Review

MAY 22, 2023

While the counterfeit market is estimated to be a market of over $200 billion and despite its benefits, blockchain technology has not been fully implemented in the pharmaceutical supply chain, according to the paper. Blockchain offers the possibility of non-modifiable data uploading with traceability and low-cost data storage.

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Distribution Transportation Pharmaceutical Networking 92

PM360

JUNE 26, 2023

While this content will still require editing and refinement by marketing teams, as well as the required MLR review processes, AI can help to expedite the process and empower marketing teams to become more efficient and focused. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97

Pharma Management Ethics Medical science 97

Pharmaceutical Technology

NOVEMBER 7, 2022

While the pharmaceutical industry found it easier to fill these roles in the latest quarter, these companies also found it easier to recruit artificial intelligence jobs than the wider market, with ads online for 13.1% less time on average compared to similar jobs across the entire jobs market.

Pharmaceutical 84

Pharmaceutical Recruitment Marketing 84

World of DTC Marketing

JULY 20, 2022

Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. Patients for Affordable Drugs found that between June 24 and July 5, pharmaceutical companies increased prices for 133 products.

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Healthcare Healthcare Patients Insurance 183

pharmaphorum

AUGUST 25, 2022

The double-headed antibody binds to CD3 on T cells and redirects them to BCMA-expressing myeloma cells, with the aim of stimulating an immune attack on the tumour, which remains incurable despite a slew of new therapies reaching the market in recent years.

FDA 87

FDA Marketing Safety Patients 87

Healthcare Success

JANUARY 18, 2023

Google considers stuffing your footers, sidebars, and heading tags with keywords black hat SEO and could earn you a devastating Google penalty. Instead, keep your header and footer simple and use keywords strategically in H1 and H2 tags (and only when they directly describe or support the copy that follows). Incorrect header tag use.

Engineering 57

Engineering Healthcare Healthcare Management 57

Pharmaceutical Technology

FEBRUARY 10, 2023

This is not the first treatment to come with a high price tag. However, more highly innovative/high-cost treatments, within infectious disease and neurology space, are likely to enter the market for rare disorders, increasing the number of non-oncology RSAs.

Marketing 105

Marketing Medicine Leads Safety 105

Healthcare Success

AUGUST 14, 2023

This process can apply to everything from building a better, clean site architecture to updating web pages with optimized title tags, meta description tags, headings, and body content that reflects what people are searching for. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms.

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Engineering Healthcare Healthcare Competition 52

Pharmaceutical Technology

JULY 8, 2022

While the pharmaceutical industry found it harder to fill these roles in the latest quarter, these companies also found it harder to recruit digitalization jobs than the wider market, with ads online for 13.3% more time on average compared to similar jobs across the entire jobs market.

Pharma 59

Pharma Recruitment Pharmaceutical Marketing 59

Pharmaceutical Technology

DECEMBER 5, 2022

Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. In the US, the world’s largest pharmaceutical market, most states have legalized cannabinoids for medical use. This is closely followed by CB2 receptors in second place.

Medical 98

Medical Specialization Marketing Leads 98

PM360

NOVEMBER 27, 2023

The traditional way that brands and marketing teams ensure the accuracy and compliance of claims included in branded materials is critical but cumbersome, requiring significant investment in resources and time. The complexity of this process across healthcare is a primary barrier to delivering personalized and timely customer experiences.

Medical 52

Medical Education Healthcare Healthcare 52

pharmaphorum

JANUARY 9, 2023

Along with Zolgensma – which made its debut in 2019 – Biogen has had approval to market its antisense-based therapy Spinraza (nusinersen) since 2016, while Roche got a green light for its orally-administered therapy Evrysdi (risdiplam) in 2020. ” Zolgensma is one of the most expensive therapies available, with a price tag of around $2.1

Side effects 106

Side effects Patients Management Marketing 106

Pharmaceutical Technology

JANUARY 17, 2023

Bimagrumab is an activin receptor type 2B (ACVR2B or EC 2.7.11.30) antagonist that offers a unique mechanism of action within the obesity market. Furthermore, bimagrumab is a long-acting therapy, thus significantly reducing the number of treatment days in comparison to many currently marketed and late-stage pipeline therapies.

Marketing 52

Marketing Patients Safety Pharmaceutical 52

Healthcare Success

NOVEMBER 21, 2022

Here are some examples of SEO tactics that support ADA compliance for websites: Title, heading, and meta description tags The title and meta description tags allow those with disabilities (and search engines) to quickly and easily understand what your page is about.

Healthcare 107

Healthcare Healthcare Engineering Consulting 107

World of DTC Marketing

JUNE 23, 2021

In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help. Not to mention the $56,000 annual price tag. When I didn’t understand something, I went to the medical people on the team to gain insights.

FDA 218

FDA Side effects Physicians Patients 218

KBK Communications

OCTOBER 20, 2021

In this blog post we take a look at some of the most popular google tools for healthcare manufacturers - including Google Analytics, Google Search Console, Google Ads, and Google Tag Manager! We will also discuss how they can be utilized and best practices for how to leverage them as part of your digital strategy.

Manufacturing 52

Manufacturing Healthcare Healthcare Management 52

Pharmaceutical Technology

JULY 14, 2022

The commercial investment required to research and develop an innovative drug, prove its safety and efficacy, and bring it to market is staggering. Go-to-market strategies. The challenge of providing adequate access to the peripheral EU markets is quite evident. Efforts have been made to change this.

Medicine 59

Medicine Marketing Specialization Pharma 59

pharmaphorum

AUGUST 21, 2022

Auvelity isn’t the first NMDA-targeting antidepressant to reach the market. The biotech hasn’t revealed much information about the reasons for the delay in getting approval, but said in an SEC filing in June this year that it had agreed to “post-marketing commitments” proposed by the FDA, without going into details.

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FDA Marketing Pharma Sales 81