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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist. Auto-tagging helps the right content get delivered to the appropriate customers. Generative AI has already proven its ability to automate content tagging, which saves creators tremendous time and effort, as well as reduces the possibility of mistakes.

Pharma 97
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

With the emergence of new AI analytic tools, marketers are provided with key audience insights to better understand the consumer opinion behind the message that is shared. Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task.

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Pioneering the Path Pre- and Post-Launch Strategies

PM360

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. At the heart of this strategic transformation lies a comprehensive Insights Management Framework.

Medical 52
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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

For instance, these drugs must be equipped with real-time insights. Smart contracts, which are essential for easing international trade and logistics operations, can enable the user to track fake returns to the producer and supplier using RFID tags.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

This pharmaphorum webinar, in association with Tag, will examine the challenges that pharma marketing faces to stay ahead of the evolving customer journey and offer expert insight from both the pharma and FMCG sectors on how to convert these challenges into opportunities.

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Uncovering the Hidden Gems within Your Datasets

PM360

Fortunately, PM360 has access to such people—our readers—and we asked them about the hidden gems that can be mined from data they have access to or how to better find key insights. To improve or even discover new analytical data metrics, begins with people who are hypothesis-driven.”

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The FDA and Aduhelm: WTF?

World of DTC Marketing

When I didn’t understand something, I went to the medical people on the team to gain insights. Not to mention the $56,000 annual price tag. In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help.

FDA 218