Remove tag change
article thumbnail

The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. The problem with this is Google’s algorithms are continuously changing.

article thumbnail

What is Biogen and can they repair their reputation?

World of DTC Marketing

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. Yes, but changes need to be made: 1ne: The CEO needs to be replaced. Can Biogen regain its momentum? He has zero credibility with the HCP community.

Insurance 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Here are a few places that must have location-specific content: Title tags This HTML tag tells Google and other search engines what the page title is and plays a crucial role in organic ranking. Meta description tags This HTML tag gives Google and other search engines a summary of the page and plays a crucial role in organic ranking.

article thumbnail

What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Will Big Tech’s moves within healthcare force the industry to change how it operates? This is just the beginning of AI advancement in healthcare marketing, as brands apply this game-changing framework to reach target audiences in the most effective way. Content tagging has always been a labor-intensive task.

article thumbnail

Free access to Zolgensma curbed, says Novartis

pharmaphorum

. “With these advancements in mind, we are redefining the geographic scope of the [gMAP] to countries where it is currently possible to make Zolgensma available as a future long-term sustainable solution,” said Novartis in a statement on the changes, adding they will “ultimately benefit more patients over time.”

article thumbnail

The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. To achieve this vision, the matrix organization, which slows innovation and changes market conditions, will be replaced by employees who understand and share the company’s vision.

Pharma 210
article thumbnail

How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.