Medical Device Success

JANUARY 2, 2021

Initially, I had put together a complex outline for episodes on MedTech leadership, sales and marketing. Needless to say, a MedTech audience would need new guidance to help rise to the sales and marketing challenges posed by the pandemic. 2 Ep 6 – Selling in a Covid-19 Word – New Sales Practices, April 26, 2020.

Medical 100

Medical Sales Marketing Doctors 100

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

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Medical Device Success

NOVEMBER 29, 2020

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales. We also learn that marketing automation is not that expensive.

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Sales Marketing Management Leads 100

Contrarian Sales Techniques

DECEMBER 14, 2022

The new marketing mix of pharmaceutical companies brings together the various elements of their marketing efforts to create a more effective and efficient collaboration with their sales force. A study conducted by Veeva revealed that video meetings are more effective than in-person engagements when it comes to driving new sales.

Marketing 52

Marketing Pharmaceutical Sales Healthcare Provider 52

Storyvine

FEBRUARY 2, 2023

With our easy-to-use platform, you can have an unbranded or branded video ready for review within minutes – perfect for posting while you're still at the event. Re-purpose the footage as content for websites, social media accounts and other marketing materials. Concerned about compliance issues? Interested?

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Doctors Sales Management Media Competition 94

Medical Device Success

NOVEMBER 3, 2020

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation.

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Storyvine

JUNE 20, 2022

Are your Sales Reps finding it more challenging to access HCPs? Here's how a major pharmaceutical company used Storyvine to drive engagement and sales. When the country shut down in March 2020, a top ten pharmaceutical company found that live interactions between their sales representatives and their customers were severely diminished.

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Sales CRM Specialization Prospecting 52

Medical Device Success

AUGUST 9, 2020

We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series. Link to video cast of Part 1 – [link].

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Medical Marketing Sales Management Doctors 100

PM360

SEPTEMBER 21, 2023

Video, native, search extensions, and rich media are all formats that perform better. Video is much better at driving brand awareness—why are we using display media as the foundation of go-to-market and brand launch campaigns? Also, why are our videos so long? Different creative formats do different things.

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Media Digital Media Marketing Pharma 105

Medical Device Success

MAY 24, 2020

Link to Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World. Link to Episode 6 – Selling in a Covid-19 World – New Sales Practices. Link to Episode 7 - Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World. Medical Devices Success website link.

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Medical Sales Marketing Consulting 100

Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections. Provide Team Video Updates. Thank HCPs on the Front Line.

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Pharma sales reps Education Sales Pharma 105

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Director US Marketing and Patient Engagement, argenx US, Inc. Cardiology: Bradley A.

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Education Marketing Media Management 122

Medical Device Success

NOVEMBER 15, 2020

This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era. The video cast is in the MedTech Leaders Community at [link]. This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era.

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Leads Medical Sales Marketing 100

Medical Device Success

OCTOBER 25, 2020

In this short episode, we talk about what are the next important subjects for the podcast and video cast. First, a couple episodes about marketing automation. And sales leaders, you better pay attention because in the Covid world, marketing automation may be what saves you. The video cast link – [link].

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Doctors Medical Marketing Sales 100

Spotio

FEBRUARY 6, 2024

Sales continues to evolve, but one thing will always stay the same: the importance of sales enablement, i.e. the process of giving sales reps the resources they need to close deals. But here’s the thing, sales enablement alone isn’t enough for field sales teams whose reps are always on the go.

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Sales Prospecting Training Distribution 52

Quantified

DECEMBER 5, 2023

If your business has been around long enough, you likely remember the days of sales in the field, knocking on doors and pounding pavement to drum up leads. Over the years, however, there have been innovations and transformations in how your sales teams cold call, nurture, present to, and close new customers.

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Sales Training Sales process Sales Management 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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Pharmaceutical Marketing Patients Healthcare Provider 98

Storyvine

NOVEMBER 29, 2021

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Solution: 86% of businesses use video as a marketing tool. Personalized videos by sales reps have proven to increase HCP engagement.

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52

Storyvine

JANUARY 31, 2022

In this new era of personalized medicine, influencer marketing, and customer authenticity, Pharma companies need to put real patient stories at the core of their communication and marketing strategies. Not only is content easily captured, but a professionally-produced video is ready in about 5 minutes.

Patients 52

Patients Pharma Marketing Healthcare 52

Contrarian Sales Techniques

DECEMBER 15, 2022

The modern sales approach is all about building authentic and personalized relationships with potential customers. Today's consumers are savvy and have access to a wealth of information, making it more important than ever for sales professionals to adapt their approach to meet the needs and preferences of their prospects.

Sales 52

Sales Prospecting Customer Relationship Management Media 52

Rep-Lite

MARCH 4, 2024

As remote work becomes increasingly prevalent across industries, its impact on medical sales professionals is significant. Navigating the challenges and seizing the opportunities presented by remote work in medical sales requires adaptability and strategic approaches.

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Medical sales Medical Sales Recruitment 52

Medical Device Success

APRIL 26, 2020

Becca Kiel of the Bichsel Medical Marketing Group joins me to share some insights she gathered while researching the subject for a blog post. We discuss what may change in the sales process. Bichsel Medical Marketing Group (BMMG) website link. BMMG video blog “The Art of Hosting Virtual Meetings” link .

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Sales Sales process Medical Marketing 100

PM360

JUNE 26, 2023

But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high. Pharma marketers should understand the implications of this research. Make sure they are compliant with pharmaceutical marketing regulations.

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Pharma Engineering Physicians Pharmaceutical manufacturing 96

Medical Device Success

MAY 30, 2021

How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Last week, after the podcast on prospecting, a number of listeners requested examples of embedded videos and the slide deck. How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics?

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Healthcare Healthcare Consulting Prospecting 130

PM360

AUGUST 17, 2022

The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. MARKETER OF THE YEAR. MARKETING TEAM OF THE YEAR. VIDEO/TV CAMPAIGN.

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Education Pharma Marketing Media 105

Medical Device Success

FEBRUARY 21, 2021

Reading time: 3 – 5 minutes Does your operations team collaborate with sales and marketing to create a virtuous circle that is a win for the customer, the employees and sales revenue? Jeff started his career in sales and made his way into MedTech operational leadership. Learn how Jeff does it.

Sales 100

Sales Medical Management Marketing 100

Storyvine

MARCH 21, 2022

Virtual is here to stay, so it’s time to consider if your video marketing strategy is up to the task. With nearly a decade of trusted experience in the healthcare and pharma sector, we can help you modernize your sales enablement strategy to include personalized video. Workflow and Video Approval Process Design.

Sales 52

Sales Pharma CRM Healthcare 52

PM360

AUGUST 24, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work.

Education 98

Education Marketing Media Manufacturing 98

PM360

JUNE 11, 2022

That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerge that alter how social is being used, and changes/restrictions placed on advertising opportunities.

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Media Marketing Healthcare Healthcare 98

Quantified

OCTOBER 14, 2022

Sales tactics are radically different today than they used to be. Unfortunately, sales managers and coaches of large and dispersed sales teams cannot easily evaluate, give personal guidance, and coach each sales rep. How To Improve Sales Performance Objectively and Accurately.

Sales 52

Sales Training Interpersonal Skills Leads 52

Storyvine

NOVEMBER 8, 2022

We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Your branded Storyvine video is ready in minutes, so you can post while you’re still at the event. Get a jump on the competition. Get a jump on the competition.

Doctors 52

Doctors Sales Management Media Competition 52

Contrarian Sales Techniques

JANUARY 3, 2023

Sales skills training material is an important investment for any organization that wants to improve the performance of its sales team. By providing employees with the tools and knowledge they need to succeed, companies can drive better results and achieve a competitive edge in the market.

Training 52

Training Sales Competition Prospecting 52

LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends. 2022 Social Media Marketing Trends. Prevalence of Short-Form Video Content.

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Media Healthcare Healthcare Marketing 52

pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. As Veeva Pulse data has shown, the use of video as an additive channel to in-person can increase promotional response three times over in-person alone.

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Marketing Sales Medical Patients 93

Contrarian Sales Techniques

JANUARY 15, 2024

to explore the history of sales science, from its quirky beginnings to the AI-powered future. The 1920s were a sales wild west, but pioneers like Elton Mayo and his Hawthorne Studies brought science to the saloon doors. Suddenly, sales decisions weren't just hunch-based bets, they were calculated moves in a data-driven chess game.

Sales 52

Sales CRM Prospecting Sales Strategy 52

Spotio

APRIL 24, 2023

Every B2B company wants the same thing: more sales. Of course, wanting more sales and actually generating them are two different things. Fortunately, the B2B sales funnel is here to help you close more deals in less time! What is a B2B Sales Funnel? B2B sales funnels are often product-specific.

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