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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105
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Milking the Marketing Cow: My Experience with Milking Strategy Marketing

Contrarian Sales Techniques

Another day, another marketing buzzword, right? One such game-changer for me was milking strategy marketing. So, let me take you through this fascinating journey of milking strategy marketing that turned my world upside down. Why I was Drawn to Milking Strategy Marketing 2.1 Well, not exactly!

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Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Paid Search Campaign Management. Use a CRM (client relationship management) tool. Landing Page.

Marketing 105
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B2B Healthcare Marketing: Engaging Digitally Savvy HCPs

LEVO Health

To leverage innovative B2B healthcare marketing strategies that resonate with this audience. This data underscores the need for a more tailored and strategic approach in B2B healthcare marketing. Leverage Data-driven Targeting In the world of B2B healthcare marketing, data is a goldmine. The challenge? The opportunity?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

Doctors 100
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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.