pharmaphorum

OCTOBER 19, 2022

Medical communications must be able to offer useful information to HCPs when questions arise, whether that’s in the clinic with a patient or in a surgical theatre.

Medical 91

Medical Medical science Education Pharma 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.

Education 91

Education Medical science Medical Pharma 91

Impetus Digital

AUGUST 12, 2022

Natalie Yeadon Co-Founder & CEO Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas.

Medical 52

Medical Professional Services Medical science Healthcare Provider 52

pharmaphorum

AUGUST 30, 2022

Farxiga – known as Forxiga in some markets – has been beating a trail for the SLGT2 inhibitor class in heart failure, extending their use beyond diabetes. AZ meanwhile has first mover advantage in chronic kidney disease (CKD) – another potentially lucrative market for SGLT2 drugs – having secured approval for Farxiga in that indication.

Medical science 57

Medical science Patients Marketing Sales 57

Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. Additionally, approximately 88% of the population looking for medical information turns to the internet. Expands Reach.

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Healthcare Healthcare Marketing Prospecting 145

PM360

MARCH 22, 2024

Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact.

Medical 52

Medical Education Medical science Sales 52

European Pharmaceutical Review

MAY 2, 2023

The growing issue of inequitable access is not just an issue of developing or emerging countries either; significant disparities in medicine availability exist within Europe where the time between regulatory approval (marketing authorisation) and true access for patients can vary from a few days to 2.5

Patients 101

Patients Medicine Marketing Medical 101

PM360

JUNE 26, 2023

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97

Pharma Management Ethics Medical science 97

PM360

SEPTEMBER 15, 2022

Where once pharma relied on reps and medical science liaisons (MSLs) to engage clinicians, many digital interactions, such as video conferencing, have replaced the need for in-person meetings. Cavallaro VP, Creative Marketing, Healio Strategic Solutions. Fun and Educational Medical Content.

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Education Media Medical Physicians 52

Contrarian Sales Techniques

APRIL 19, 2022

Job Description Of A Medical Sales Representative A medical representative is a member of a company whose job is to market and sell its products to the retail trade, be it pharmaceutical drugs or medical devices. They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. Whether it's adjusting to new market trends, shifting healthcare policies, or evolving customer needs, being able to pivot and adapt your approach is essential.

Pharmaceutical Sales 52

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PM360

SEPTEMBER 28, 2022

While physicians’ top go-to for medical information is scientific journals, used by 71% of all U.S. Half of endocrinologists and 43% of neurologists rely on pharma Medical Science Liaisons (MSLs) for this type of content. physicians, third-party websites for HCPs, used by 61%, are close behind. While only one third of U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

PM360

NOVEMBER 27, 2023

For example, insights from healthcare providers (HCPs) might be filtered through a medical science liaison’s interpretations, leading to gaps in the captured requirements. However, these roles are not immune to biases or misinterpretations, which can result in overlooked end-user requirements.

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Rep-Lite

JANUARY 11, 2024

The top-paying industries for clinical sales specialists are: Pharmaceutical and Biotechnology Companies: The pharmaceutical industry often offers competitive salaries to clinical sales specialists due to the high demand for selling medications and medical products to healthcare professionals.

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Sales Healthcare Healthcare Medical sales 52

eMediWrite

SEPTEMBER 10, 2021

The definition of an “insight” is inconsistent as per the medical affairs function. A medical insight can take many forms, including sentiment, individual perceptions, data points, and trends within healthcare. Is it for sales, marketing, research, quality, or compliance? Key Question-.

Medical 52

Medical Medical science Healthcare Healthcare 52

Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Traditionally, these detailed scientific discussions took place in person. A fresh approach.

Medical 52

Medical Medicine Pharma Networking 52

Infuse Medical

MAY 2, 2024

These advancements will ensure that future healthcare professionals are well-equipped to deliver the best possible care to patients, navigating the intricacies of medical science with a blend of knowledge and practical ability.

Patients 52

Patients Education Healthcare Healthcare 52

Rep-Lite

MAY 22, 2023

In today’s competitive job market, an entry-level resume serves as your key to unlocking the doors of your dream job. This research will help you align your resume with the current demands of the job market. Conducted market research and competitor analysis to identify emerging trends and inform marketing campaigns.

Medical sales 52

Medical sales Sales Education Medical 52

MedTechVets

NOVEMBER 19, 2020

You’ll need to talk to doctors, medical providers, pharmacists, doctors, and nurses. What do you need to be successful in medical device sales? Not all folks have degrees in medical sciences. Really try to understand the relationship between sales and marketing. There will be a learning curve.

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Medical sales Medical Sales Training 52

Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharma sales reps may work with other functions such as marketing, regulatory affairs, medical affairs, medical science liaisons, and support their field reimbursement specialist team. Once hired at a pharma company, you will be trained on both the product and particular disease state you will focus on.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. This should clearly portray their motives, impact, and interests.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Distribution Pharmaceutical Distribution 52

Medico Reach

AUGUST 1, 2022

Amidst increasing interest rates and worries of a recession, the once-hot IPO market has come to a grinding halt. However, the situation has tremendously changed since the market crash began in November 2021. However, as the COVID biotechnology boom ends, it is becoming more challenging for entrepreneurs to get venture money.

Biopharma 52

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PM360

APRIL 22, 2024

Medical science Liaisons know that change is coming; How are they cashing in? Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. But no one will know the extent of that value until it is tracked and measured.

Education 52

Education Customer Relationship Management Medical science Medical 52

Clarify Health

MAY 19, 2020

Each drug on the market started off as an idea that successfully overcame many hurdles while thousands (and sometimes millions) of other potential therapies failed along the way. After FDA-approval comes the last critical mile of this journey: bringing the product to market. sales, medical science liaisons, etc.).

Biopharma 52

Biopharma Physicians Marketing Prescription 52

Celeritas

OCTOBER 23, 2022

Remember that, as an MSL, you may be addressing a marketing team or a panel of specialists in the subject you’re detailing. This means that during the Q&A session, you may face a myriad of intricate medical, functional, or operational questions. For a Medical Science Liaison, having medical knowledge is a given necessity.

Medical science 40

Medical science Medical Specialization Doctors 40

Pharmaceutical Technology

JULY 10, 2008

The industry sits at a pivotal point in its evolution and analysts say it can no longer rest on its laurels happy to produce generic drugs while expending vast sums on marketing at the expense of R&D. Even so, current figures show firms’ biggest portion of spend is still on marketing and administration at 33.1%,

Food and Drug Administration 52

Food and Drug Administration Medicine Pharmaceutical Government 52

Pharmaceutical Technology

NOVEMBER 21, 2022

Meanwhile, the drug's closest TIL competitor, Iovance Biotherapeutics’ lifileucel, has begun a rolling BLA for advanced melanoma patients and could reach the market as early as Q3 2023. Out of 81 patients listed, having received a median of six lines of therapy, 56 suffered disease relapse while waiting for apheresis.

Manufacturing 59

Manufacturing Food and Drug Administration Medical science Patients 59

Evolve Your Success

DECEMBER 19, 2023

I am a person who has devoted his life to medical technology. We need to bring innovative new therapies to the market and the patients. Do I want to be a medical doctor or an engineer? In the end, I decided to become an engineer but from the get-go specialized in medical technology. My name is Fred Colen. She had an MBA.

Engineering 52

Engineering Patients Medical Sales 52

pharmaphorum

SEPTEMBER 2, 2022

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important.

Doctors 57

Doctors Key account management Healthcare Healthcare 57

Evolve Your Success

OCTOBER 31, 2023

We interact with sales, marketing, and medical affairs. What we do is work with a lot of pre-market technology, and investigational devices, or hone in on what we already have that’s post-market and making it better. We do work with marketing because it is pre-marketing stuff and launch. It felt great.

Engineering 52

Engineering Sales Medical sales Physicians 52

Pharmaceutical Technology

NOVEMBER 3, 2022

Genentech, a subsidiary of Roche , markets alteplase and tenecteplase under the names Activase and TNKase in the US, while Boehringer sells them under the names Actilyse and Metalyse in the EU. Boehringer Ingelheim and Genentech entered a co-promotion agreement for the commercialisation of what became alteplase and tenecteplase in 1983.

Medicine 111

Medicine Manufacturing Pharmacology Healthcare 111

European Pharmaceutical Review

FEBRUARY 22, 2023

8 Future potential Celltrion sees potential for the platform to be applicable to other biologics, according to SungHyun Kim, Head of the company’s Medical Science Division. Looking ahead, in the next five years Imran is hopeful that the first oral biologics will be on the market. Biologics Global Market Report 2023.

Food and Drug Administration 90

Food and Drug Administration Manufacturing Safety Pharmaceutical 90

Medgadget

FEBRUARY 17, 2023

This new way of controlling laparoscopic tools the company describes as “endo-robotic surgery” Its leadership sees it as being able to disrupt the existing market, thanks to significant cost reductions, all while offering surgeons capabilities previously only available from very expensive robotic systems.

Physicians 80

Physicians Engineering Side effects Leads 80

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Accelerating the Path to Diagnosis and Treatment. However, this bustling space also faces some unique challenges.

Patients 52

Patients Medicine Biopharma Media 52

PM360

DECEMBER 20, 2023

Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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Media Physicians Pharma reps Pharma Rep 122

World of DTC Marketing

AUGUST 1, 2021

” Then, Dr. Jalal Baig, oncologist, wrote “the statements of pharmaceutical companies run counter to the realities of medical science and insult the sophistication of the body’s immune system. I’ve been in healthcare digital marketing for over 20 years and have never seen so much misinformation and outright lies.

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