World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. The post Pharma managers too far removed from patients appeared first on World of DTC Marketing.com. Yet pharma has done nothing to help.

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Management Pharma Patients Healthcare 207

Fierce Pharma

JANUARY 24, 2024

Specialty therapy patients require accessible prescription management solutions that can simplify communication, improve access, and increase adherence. Today, gaining consistent access to life-saving medications can be a significant hurdle that many patients must learn to navigate.

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Patients Prescription Management Medical 176

Pharmacy Times

MAY 10, 2024

Strategies for intervention design focused on opportunities for both patients and providers by way of medication labeling, specific prescription instructions, prescribing prompts, and educational services.

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Medical Management Prescription Education 55

MedCity News

NOVEMBER 8, 2022

Following an investigation, the AG claimed Express Scripts, “billed and obtained payment for prescription drugs from payers of workers’ compensation claims in excess of amounts permitted by Massachusetts laws and regulations,” according to court documents. .

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Prescription Management 92

MedCity News

OCTOBER 18, 2022

Many have never heard of a pharmacy benefit manager, mega-profitable companies that control what consumers pay for prescription drugs. The FTC’s new probe needs to go far to change the status quo.

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Management Competition Prescription Medicine 114

MedCity News

MARCH 7, 2023

WeightWatchers will acquire Sequence, a platform that allows patients to have virtual appointments with a clinician, gives access to a dietitian and fitness coaching and provides prescription medications, including Ozempic and Wegovy.

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Management Prescription Medical Patients 98

PharmExec

NOVEMBER 14, 2023

Proposed legislation aims to address pharmacy benefit manager tactics to reduce prescription drug prices.

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Management Government Prescription 59

Legacy MEDSearch

JUNE 20, 2023

Available through prescription, BabySat uses pulse oximetry technology to provide a real-time display of their baby’s heart rate and oxygen saturation level (SpO2) and alerts parents when these readings fall outside of prescribed ranges. To learn more, visit www.owletcare.com. Are you hiring?

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Prescription FDA Food and Drug Administration Recruitment 52

Impetus Digital

MARCH 25, 2024

With a handful of big names responsible for dispensing billions of prescriptions across the US each year, Pharma companies are the keepers of vast amounts of data and, as such, are attractive targets for cybercriminals. So, what can be done to manage data breach threats? Let’s break it down. Why is data protection important?

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Management Pharma Education Training 52

MedCity News

JANUARY 18, 2023

The technology suite includes an AI-powered chatbot and customer relationship management platform, both designed to support improved medication adherence and prescription capture rates. Arrive Health (formerly RxRevu) recently acquired a suite of technology developed at UPMC.

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Customer Relationship Management Medical Relationship management Prescription 129

PharmaTimes

AUGUST 2, 2022

System improves management for people with diabetes by offering finger prick-free monitoring

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Prescription Management 98

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. DTC managers are often surprised by the results. ” Ninety-two percent of U.S. Running T.V.

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Prescription Side effects Marketing Pharma 266

PM360

MAY 21, 2024

Phreesia research shows that 25% of patients do not have a good understanding of the next steps around their prescription medications, and 29% aren’t sure how to manage their medical condition immediately following a healthcare visit.

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Patients Prescription Side effects Doctors 52

MedCity News

JUNE 27, 2023

The National Alliance of Healthcare Purchaser Coalitions released a playbook on Monday that outlines the key concerns employers have about pharmacy benefit management, and provides several recommendations for employers.

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Management Healthcare Healthcare Prescription 101

MedCity News

APRIL 17, 2023

Express Scripts released several new solutions last week that aim to improve drug price transparency, including a cap on out-of-pocket costs for prescription drugs for consumers. The news comes amid increasing scrutiny against pharmacy benefit managers.

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Prescription Management 102

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year. 2 by the PBM Accountability Project.

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Insurance Prescription Manufacturing Sales 240

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

PM360

MAY 23, 2024

Bryan Johnson Senior Director, Product Management, Compass Prescriber Veeva Systems Paving the Way to Faster Treatment Starts Bryan’s exposure to life sciences started at a young age, watching his father’s career at companies like Johnson & Johnson and emerging biopharmas. As rare diseases affect about 1 in 10 people in the U.S.,

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Retail Biopharma Prescription Healthcare Provider 52

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The industry should unite to form an organization that would be the one place where people could get help getting the prescription drugs they need.

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Pharma Prescription Insurance Medical 180

MedCity News

OCTOBER 24, 2022

Specialty carve outs that move specialty drugs away from traditional prescription drug management to a pharmacy benefit administrator (PBA) or specialty administrator will continue and likely to provide cost savings.

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Prescription Pharmaceutical Patients Management 101

MedCity News

NOVEMBER 14, 2022

It will help members with scheduling appointments, accessing primary care and urgent care, managing prescription drugs and other services. The new platform is a “digital front door” for members, offered on the web and through the My Highmark app. It will roll out in January.

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Prescription Management 95

PharmaTech

SEPTEMBER 8, 2023

The new policy will require trading partners to supply, accept, and manage all documentation of product and ownership of prescription drugs electronically.

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Electronics Prescription FDA Management 59

MedCity News

AUGUST 29, 2022

Through its telehealth platform, it also offers a team of medical experts, a customized treatment plan, same-day prescription refills for medication management, peer support groups and therapy. Bicycle Health provides medication for addiction treatment.

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Prescription Medical Management 93

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Managing these variables is difficult and, in some cases, impossible.

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Prescription Manufacturing Patients Side effects 99

PharmaVoice

SEPTEMBER 19, 2023

Pharmacy benefit manager lobby PCMA and drugmaker lobby PhRMA pointed fingers over problems in the prescription supply chain during the House committee's second PBM hearing on Tuesday.

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Prescription Management 52

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. Good faith when pain management “stores” were all over the area prescribing the drug for a few dollars?

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Pharma Distribution Prescription Doctors 238

World of DTC Marketing

JUNE 20, 2022

” I am always surprised when DTC managers say they don’t have a patient roadmap and are unaware of the critical triggers for asking for an Rx. Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. The post Uniqueness if pharma DTC.

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Pharma Side effects Media Prescription 210

MedCity News

JULY 27, 2023

The bill has several provisions, including delinking PBM income from prescription drug prices under Medicare Part D and banning spread pricing in Medicaid. The Senate Finance Committee voted 26-1 to advance the Modernizing and Ensuring PBM Accountability Act.

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Prescription Management 94

MedCity News

FEBRUARY 4, 2024

In 2023, prescription drug costs rose by 8.4%, a 31% increase from the prior year. Stopping this cost escalation requires restructuring the role of pharmacy benefit managers (PBMs) from multiple fronts. By enforcing transparency, PBMs would need to release detailed information on prescription drug spending.

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Prescription Networking Management Pharmaceutical 103

PM360

FEBRUARY 8, 2024

Saatchi & Saatchi Wellness and TOM (Tikkun Olam Makers) The Prescription Paper Pill Bottle An innovative alternative to plastic, the Prescription Paper Pill Bottle is 100% compostable with no artificial glue and no toxic dye. It’s open-source design meets FDA requirements for safety and protection.

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Prescription Pharma Engineering Safety 52

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

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Prescription Distribution Sales Doctors 133

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? More and more awareness is not a key metric.

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Prescription Doctors Side effects Marketing 249

PM360

APRIL 7, 2023

For the last 30 years or so, the pharmaceutical landscape has been dominated by pharmacy benefit managers (PBMs). Low-cost Generic Offerings PBMs have used their purchasing power to negotiate rebates and manage formularies since their inception. This program will also manage monthly refills.

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Marketing Prescription Insurance Retail 52

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

DECEMBER 20, 2021

While the federal government has proposed negotiating the cost of drugs with pharma for Medicare, it still ignored the high costs hidden in plain sights, like patients who rely too much on prescription medications to tackle health problems addressed with lifestyle changes. It’s not going to be easy but using incentives can help.

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Healthcare Healthcare Insurance Prescription 209

Pharmacy Times

AUGUST 16, 2022

Insurer and pharmacy benefit manager policies used to cut the cost of drugs could be so time consuming that they could put newly diagnosed atrial fibrillation patients at risk of stroke.

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Insurance Prescription Management Patients 55

Nixon Gwilt Law

FEBRUARY 27, 2023

If this data isn’t available, the practitioner must limit the prescription to a 7-day supply; Keeps detailed records regarding prescriptions written based on telemedicine encounters. Records can be kept in digital or paper form, and the proposed rule includes specific data points (e.g.,

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Prescription Medical Patients Specialization 105