World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. As patients struggle to be heard and fight the healthcare system, pharma seems deaf. The huge transformation in healthcare is coming.

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Management Pharma Patients Healthcare 207

MedCity News

JUNE 27, 2023

The National Alliance of Healthcare Purchaser Coalitions released a playbook on Monday that outlines the key concerns employers have about pharmacy benefit management, and provides several recommendations for employers.

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Management Healthcare Healthcare Prescription 93

World of DTC Marketing

OCTOBER 29, 2021

The CEO of Pfizer did raise a good point, though when he said, “our healthcare system is broken.” ” Prescription drugs only account for twelve cents of every healthcare dollar spent. Part of the rule requires insurers to publish negotiated pricing about prescription medications.

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Healthcare Healthcare Insurance Prescription 242

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. Integrating a third foundational pillar could revolutionize process management.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52

Referral MD

NOVEMBER 3, 2023

How the Healthcare Digital Front Door Improves Office Efficiency In recent years, the healthcare industry has undergone a transformation driven by digital technologies. One significant aspect of this transformation is implementing a healthcare digital front door.

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Healthcare Healthcare Electronics Healthcare Provider 52

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

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Healthcare Healthcare Food and Drug Administration Pharma 162

Legacy MEDSearch

JUNE 20, 2023

Innovation in the baby care space matters because some of the largest issues facing caregivers and healthcare providers have yet to be solved. We offer a variety of different solutions for hiring managers depending on the scope and scale of each individual search. To learn more, visit www.owletcare.com. Are you hiring?

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Prescription FDA Food and Drug Administration Recruitment 52

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Targeted Treatment.

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Healthcare Healthcare Doctors Patients 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Retail Healthcare Healthcare Physicians 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 71

World of DTC Marketing

NOVEMBER 2, 2021

SUMMARY: Pharma managed to dodge a bullet by buying politicians but changes are coming. Unresolved issues include the kinds of medicines that would be covered and whether negotiation would apply to drugs under Medicare Part D, the prescription drug benefit, and Part B, which covers healthcare providers” services and outpatient care.

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Food and Drug Administration Pharma Prescription Government 231

PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. Additionally, delivering content about screenings to patients when they’re already in a healthcare state of mind can lead to better health outcomes.

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Patients Prescription Side effects Doctors 52

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

APRIL 21, 2021

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. In this instance, the PBMs working with managed care plans made $8.64 for each Medicaid prescription, which accounted for 9.5% We spend so much for healthcare that everyone wants a piece of the pie.

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Insurance Prescription Government Pharma 273

World of DTC Marketing

JANUARY 6, 2021

Four in ten report that their family has had either problems paying medical bills or difficulty affording premiums or out-of-pocket medical costs, and about half say someone in their household skipped or postponed some type of medical care or prescription drugs in the past year because of the cost.

Insurance 295

Insurance Government Prescription Media 295

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Healthcare costs in the US are out of control. Even though prescription drug costs are only $.11 11 of every healthcare dollar spent, drug companies are an easy target to help reduce costs. It does not necessarily mean laying off people. Will DTC be cut?

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Prescription Media Pharma Healthcare 180

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

PM360

OCTOBER 13, 2023

It seems fewer doctors guide patients to intermittent fasting (62%) or anaerobic exercise (55%) than to prescription weight loss drugs and aerobic exercise. Meanwhile, an estimated 30% of weight management patients are believed to be receiving semaglutide from non-physician environments such as spas, according to findings.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

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Healthcare Healthcare Electronics Safety 80

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year. 2 by the PBM Accountability Project.

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Insurance Prescription Manufacturing Sales 240

pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here.

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Healthcare Healthcare Retail Insurance 52

Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What do they want?

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CRM Healthcare Healthcare Management 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

PM360

MAY 23, 2024

Bryan Johnson Senior Director, Product Management, Compass Prescriber Veeva Systems Paving the Way to Faster Treatment Starts Bryan’s exposure to life sciences started at a young age, watching his father’s career at companies like Johnson & Johnson and emerging biopharmas. As rare diseases affect about 1 in 10 people in the U.S.,

Retail 52

Retail Biopharma Prescription Healthcare Provider 52

pharmaphorum

OCTOBER 12, 2018

Digital technology is transforming the way that healthcare is practiced and delivered, with areas like digital therapeutics forging ahead to complement traditional medical approaches and augment patient care.

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Healthcare Healthcare Prescription Doctors 52

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The industry should unite to form an organization that would be the one place where people could get help getting the prescription drugs they need.

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Pharma Prescription Insurance Medical 180

pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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Medical Prescription Doctors Physicians 92

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 study had researched prescription drug topics online in the past year. More patients are using both pharma and third-party online info sources.

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Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. or more – the current annual inflation rate. . That has to change.

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Media Pharma Insurance Prescription 205

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Managing these variables is difficult and, in some cases, impossible.

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Prescription Manufacturing Patients Side effects 94

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 1, 2021

At least three major pharmaceutical companies are ringing in the new year by raising drug prices on a range of products, according to Reuters , in the midst of a pandemic that has taken a serious toll on healthcare systems and limited regular interactions with patients. As long as Americans remain unhealthy they will need prescription drugs.

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Pharma Media Insurance Prescription 213

World of DTC Marketing

MARCH 29, 2022

Healthy eating is your recipe for managing diabetes. Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. What is the role of healthcare? This is not normal.

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Insurance Education Healthcare Healthcare 231

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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