PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharma 238

Pharma Distribution Prescription Doctors 238

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

JUNE 14, 2021

DTC managers waste a LOT of money on display ads and search without adequately measuring and optimizing their online budgets. The key finding was that their doctor had recommended the medication. The post <strong>DTC</strong> Managers guide to online ads. The second was information they found online.

Management 180

Management Media Marketing Pharma 180

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Today it’s a multichannel approach.

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 92

Medical Prescription Doctors Physicians 92

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. Why don’t doctors have the “the talk”? This is where health insurers and pharma can help.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MARCH 11, 2022

Patients who reported having enough choice of physician (p < 05), a longer relationship with the physician (p < 001), and who trusted their managed care organization (p < 001) were more likely to trust their physician. . But do doctors trust the system? Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online).

Pharma 253

Pharma Prescription Recruitment Doctors 253

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription 129

Prescription Distribution Sales Doctors 129

Pharma Pathway

OCTOBER 20, 2022

Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Managing distribution channel members such as Stockiest, Distributors & Chemists. Freshers Preferable. Experience up to 6 months. Handle sales promotion activities.

Pharmaceutical 81

Pharmaceutical Distribution Prescription Doctors 81

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

MaBiCo

JULY 20, 2022

The traditional medical sales rep as we know him, with his bag full of printed material, samples and studies, driving in his car for long hours, moving from one doctor to another only to wait until he gets admitted in the doctor’s office is certainly going to extinct. But in order to be successful, med reps need to evolve.

Medical sales 98

Medical sales Medical sales reps Medical Sales 98

Pharma Pathway

OCTOBER 7, 2022

Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Managing distribution channel members such as Stockiest, Distributors & Chemists. Qualification: B.Sc/ (any Stream)/ D. Pharmacy/ B.Pharmacy/ MBA.

Pharmaceutical 79

Pharmaceutical Distribution Prescription Doctors 79

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. What’s changed?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Healthcare Success

JUNE 2, 2023

In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). Today, virtually everyone should use reputation management software (RMS) to solicit, manage, and respond to reviews. There are many healthcare-specialized RMS providers available.

Patients 52

Patients Doctors Management Prospecting 52

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Matrix management has led to delays in decision making and implementation. Gilead Sciences, Daniel O’Day — $29.1

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. remote care, care path management, etc.)

Prescription 105

Prescription Medical Side effects Patients 105

PM360

JULY 26, 2023

They process prescriptions and vaccines, and, in some states, they sometimes administer vaccines. It’s been a struggle for pharmacies to manage the strain on resources with added clinical responsibilities. And techs, considered to be the backbone of the retail pharmacy, continue to assume many roles to support daily operations.

Retail 98

Retail Healthcare Healthcare Consulting 98

Referral MD

APRIL 27, 2023

For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past. Management of Medical Records. It can be used for patient education, disease management and treatment, and remote consultations.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. But Express Scripts, which manages pharmacy benefits for 100 million people, is telling pharmacies to dispense the more expensive Advair brand because it won’t cover Mylan’s generic. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Referral MD

JULY 19, 2022

Another important thing to look for in Medicare plans is prescription drug coverage. The Original Medicare Plan doesn’t include prescription drugs. Choosing the plan is one thing, finding doctors to approve the amount you need is another. Finding a good doctor to administer general medical services isn’t enough.

Doctors 52

Doctors Medicine Healthcare Healthcare 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e., They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Clarify Health

MARCH 20, 2023

Real-time prescription benefit (RTPB) tools are new electronic clinical decision support tools that retrieve patient- and medication-specific out-of-pocket cost information and display it to clinicians at the point of prescribing. Improved patient outcomes Ultimately, the goal of transparency initiatives is to improve patient outcomes.

Medical 52

Medical Prescription Leads Patients 52

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. different doctors during their lives.

Prescription 52

Prescription Medical Physicians Education 52

PM360

MAY 15, 2023

Prior to OptimizeRx, while at Amgen, she established the first pharmacy team focused on helping patients and doctors navigate reimbursement hurdles with the top 20 specialty pharmacies in the country. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

Rep-Lite

NOVEMBER 14, 2023

Plus, many jobs in medical sales offer a degree of autonomy, allowing the sales representative to manage their schedules and sales strategies. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

MAY 30, 2021

Google also signed a deal with the Mayo Clinic to manage and parse health records for “insights,” explaining that cloud computing and data analytics would provide better performance. Amazon also has a forthcoming public health care offering known as Amazon Care, in which it will offer telemedicine and in-person care.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

JANUARY 14, 2021

Today’s pharma digital marketers understand the challenges of implementing digital marketing within the organization and can convince senior managers that digital marketing can greatly impact ROI. The sales rep talked to an Oncologist about the company’s new drug when the doctor wanted to ask some specific product questions.

Marketing 180

Marketing Pharma Sales Management 180

Referral MD

MARCH 28, 2022

Are there benefits for patients and the doctors that are required to set up these digital tools? The requirement is interpreted to mean that patients should be able to access information online and that doctors and other clinical professionals can communicate with patients securely. Prescription renewals linked to a pharmacy of choice.

Patients 59

Patients Doctors Healthcare Healthcare 59

Contrarian Sales Techniques

DECEMBER 14, 2022

The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Clarivate

DECEMBER 14, 2021

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More 2021 study had researched prescription drug topics online in the past year.

Pharma 52

Pharma Healthcare Healthcare Physicians 52