article thumbnail

Wego health’s self-serving survey

World of DTC Marketing

Imagine a survey like this from a company that specializes in patient influencers. The magazine that printed the results of this survey should have known better. SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health.

Media 180
article thumbnail

Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm

Medical Device Success

This is a special episode. Magazines list of top 10 Marketing Books of All time. This is a special episode. Magazines list of top 10 Marketing Books of All time. Reading time: 3 – 5 minutes. He has written several other books on marketing relative to disruptive technologies.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PUBLISHER’S MESSAGE: The Golden Age of Innovation

PM360

We are taking a closer look at AI in Pharma in this special issue because we understand how vitally important it is to provide timely and actionable information to our readership. Anna Stashower CEO/Publisher/Editor-in-Chief PM360 Magazine anna.stashower@PM360online.com

Ethics 52
article thumbnail

40% response rate to Snail Mail in Medtech?

Medical Device Success

However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”. I have been in their offices and seen unread mail and magazines piled up on their desks. Why have I said “No!” in the past? Not bad for a day’s work.

article thumbnail

Bob Harrell

Pharma Marketing Network

Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. Rebound was recently recognized by Inc Magazine as one of America’s 5000 fastest-growing private companies, coming in at #702 on the list with 893% growth over the past three years.

article thumbnail

Time to rethink the objective of DTC marketing

World of DTC Marketing

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits.

Marketing 155
article thumbnail

Top 4 Surgical Instrument Companies in the USA

Medico Reach

Medtronic is one of those surgical instrument companies that Fortune Magazine ranked among the top respected corporations in the world. The institution’s specialized products encompass ablation technologies, electrosurgical hardware and tools, smoke ejection, ultrasonic dissection, and vascular sealing.