World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

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Prescription Doctors Side effects Marketing 249

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them?

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World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Year-to-date spending on health services is down about 2% from last year.

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Marketing Doctors Physicians Prescription 155

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

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Patients Physicians Pharma Insurance 88

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

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Medical Prescription Doctors Physicians 94

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine. What’s the current situation?

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine. What’s the current situation?

Marketing 52

Marketing Pharma Patients Insurance 52

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism.

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

MAY 11, 2021

The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. . Pharma companies too often market healthcare solutions via an Rx rather than through does and exercise control.

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Insurance Healthcare Healthcare Prescription 185

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

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Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). 6 Many months later, in January 2021, major U.S. conditions.

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Patients Pharma Healthcare Healthcare 59

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Insurance Pharma 52

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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Prescription Medical Physicians Education 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. health care system in history“.

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Retail Healthcare Healthcare Physicians 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

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Prescription Medical Patients Distribution 52

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Truth is, many patients already pay less than the newly announced costs, whether they are covered by traditional health insurance, Medicare, or Medicaid.

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Manufacturing Insurance Government Marketing 97

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. CareTrack Health.

Prescription 105

Prescription Medical Side effects Patients 105

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. The larger discount will be available to insurers who choose not to utilize those discounts and rebates. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape.

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Marketing Physicians Manufacturing Competition 97

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Insurers could respond by raising coinsurance rates, but the number of beneficiaries taking those drugs is relatively small. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

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Prescription Physicians Manufacturing Healthcare 52

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

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Education Medical Media Patients 89

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Health insurance policies are stressing many physicians out.

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Insurance Doctors Government Physicians 263

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Pharma marketing teams must be bold to keep building trust and long-term loyalty.

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Retail Healthcare Healthcare Marketing 97

PM360

JULY 13, 2023

These discussions can be initiated by HCPs ranging from physicians to advanced practice professionals. By fostering cross-stakeholder coordination and support across pharma brands, HCPs, pharmacies, and insurance companies, we can pave the way for better solutions that enhance adherence and, ultimately, improve patient outcomes.

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Patients Medical Education Transportation 98

Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike.

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Sales Medical sales Physicians Medical 64

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. Physicians bios. Health insurance profiles. Patient verification.

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Leads Patients Healthcare Provider Healthcare 109

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. Physicians bios. Health insurance profiles. Patient verification.

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Leads Patients Healthcare Provider Healthcare 52

Evolve Your Success

MAY 16, 2023

It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. It blew back in the pharma companies. Years ago, doctors were writing prescriptions and lots of them were helping.

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Medical sales Sales Medical Doctors 52

Evolve Your Success

NOVEMBER 28, 2023

Your sales reps are calling insurance companies or the payers. They are trying to get access to the C-Suite within those insurance companies. I also started my career with Johnson & Johnson, being exposed to the Pharma side and then went to medical devices. This is all reported to their physician or their team of physicians.

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Medical sales Medical Sales Patients 52

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Nearly 9 in 10 older adults take prescription medication.

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Pharma Prescription Manufacturing Insurance 256

World of DTC Marketing

OCTOBER 18, 2021

Meanwhile, the chance of negotiating drug prices for Medicare is all but dead thanks to big pharma pouring money into politicians’ pockets. The Kaiser Health News even called her a “ pharma favorite in Congress.” It also raises healthcare costs for public and private insurers alike. Last week, with the $3.5

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Pharma Government Insurance Prescription 155

Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. I mean probably the only real exception is in specialty pharma in terms of, underlying cost actually having gone up. Don (PMN): Hi welcome. Good morning, Dave. Dave (HR): Sure. Thanks for having me on.

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Healthcare Healthcare Marketing Pharma 40