World of DTC Marketing

MARCH 1, 2022

Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

Side effects 318

Side effects Insurance Medical Patients 318

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

Media 52

Media Healthcare Healthcare Medical 52

World of DTC Marketing

AUGUST 24, 2021

2wo: Health insurers must significantly raise premiums on people who chose not to get vaccinated. 3hree: Unvaccinated people should not be eligible for unemployment insurance. 5ive: Health insurers should be calling their customers to urge them to get vaccinated in coordination with local HCPs.

Insurance 198

Insurance Doctors Media FDA 198

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Pharma websites are not consdiered a top resource for infromation on new products.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

APRIL 19, 2022

One is telehealth, and the other is throwing more money into paid media. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising. Insurers also have more say as to what gets on top tiers versus products that will require more patient co-pays.

Marketing 192

Marketing Media Healthcare Healthcare 192

Clarify Health

JUNE 22, 2023

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.

Insurance 52

Insurance Healthcare Provider Healthcare Healthcare 52

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. To date, I have not received any communication on vaccinations from my health insurer or pharmacy. COVID has clearly identified a major issue with online health information, especially in social media. Source: The Lancet. This is a huge wasted opportunity.

Media 159

Media Insurance Healthcare Provider Doctors 159

World of DTC Marketing

JULY 1, 2021

What really surprised me was the use of social media to research Rx drugs. Patients want to understand better why their insurance company won’t pay for certain medication or why their co-pay has gone up. People do have a lot of o questions about COVID vaccines because of the conflicting messages in the media almost every day.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 30, 2022

Still, it wasn’t practical because physicians wanted much more information, including insurance coverage and compliance issues. Those, for example, who are newly diagnosed, look to social media for others’ experiences. For patients, using banner ads is the most significant waste of money in DTC budgets.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

FEBRUARY 11, 2021

According to recent data from the Kaiser Family Foundation (KFF), about 156,199,800 Americans, or around 49 percent of the country’s total population, receive employer-sponsored health insurance (also called group health insurance ). Pharma, who seems to be promoting a number of oncology drugs, has remained silent.

Insurance 180

Insurance Healthcare Healthcare Patients 180

World of DTC Marketing

AUGUST 23, 2022

MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Collectively, hospitals boast a margin of 8 percent, a level higher than margins in the pharmacy industry or the insurance industry.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

DECEMBER 18, 2020

Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% The last two years have shown that the public loves it when the media points the finger of blame. Then there are the health insurers who raked in $8.2 of adults in the United States will be obese and 24.2%

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

FEBRUARY 1, 2021

The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table. Establishing such an organization would take away a key argument against the pharma industry and focus on PBMs and insurers who are raking in billions.

Pharma 180

Pharma Prescription Insurance Medical 180

PM360

APRIL 26, 2024

Countless healthcare commercials and social media ads seem to not understand this, and keep clobbering us with solutions that miss the mark by being too clever, over-produced or just not saying the simple, honest things we want to hear. And that’s just insurance. That’s empathy and nothing builds trust quicker.

Healthcare 52

Healthcare Healthcare Media Sales goal 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Sounds good but is that the answer? They want to be treated as individuals, not just as a number.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

AUGUST 26, 2021

The Times takes it further “We can’t ignore the media’s responsibility in spreading antivaccine misinformation. Delta Airlines’ plan to charge unvaccinated employees an extra $200 a month in health insurance premiums is bold and is needed. It’s time to stop pandering to ignorance and stupidity.

Government 222

Government Insurance Media Safety 222

pharmaphorum

NOVEMBER 11, 2022

In a bid to raise revenue for the social media giant, new CEO Musk introduced Twitter Blue earlier this week, a service that allows users to purchase a very similar blue checkmark for $7.99 Almost immediately Twitter trolls and pranksters began using the new service to impersonate brands and individuals.

Insurance 96

Insurance Media Networking Marketing 96

World of DTC Marketing

NOVEMBER 1, 2021

of all US digital ad spending, which is much smaller than top spenders like retail (21.0%) and financial services (14.6%), but larger than entertainment (5.2%), media (4.7%), and travel (2.4%)” Pharma’s first love will always be TV, and that’s where the most significant slice of the budget goes.

Doctors 227

Doctors Pharma Retail Electronics 227

World of DTC Marketing

DECEMBER 21, 2020

The media loves to pick on pharma companies. Drug prices remain a tiny part of our healthcare spending, yet where the facts about the excess charges, hospitals often charge patients and insurers are? Some say “it’s not fair” but fairness has never been part of the media.

Pharma 180

Pharma Media Healthcare Healthcare 180

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

MARCH 11, 2021

Insurers are starting to embrace telehealth because it saves them money compared to in-office patient visits but HCP’s have valid concerns. ” The media is talking about life slowly returning to normal as more people get vaccinated against COVID.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

MAY 13, 2021

What about physician social media sites? Social media is great for listening to conversations but be careful about how you use this data. One physician told me that a drug company dropped off a sample to her with an attached sheet indicating which insurance plans have the lowest co-pays for the product.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Healthline Media Consumer Drug Information Pages Visitor survey. insurance information, etc.)

Education 89

Education Medical Media Patients 89

PM360

JULY 26, 2022

Within the next few years, Gen Zers will stop qualifying for health insurance coverage through their parents and will become more independent, financially and otherwise. Gen Zers grew up on social media and are entrenched in influencer culture. Consumption, to them, is a reflection of their personal identity or brand.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. Is it covered by my insurance? ” Larger patient populations benefit from TV, while smaller ones will benefit from more targeted advertising.

Prescription 249

Prescription Doctors Side effects Marketing 249

Healthcare Success

JULY 31, 2023

Support each of these audiences with clear information about access to care on your website, email, social media, direct mail pieces, and right in your office. website, social media, email, printed marketing materials, portal messaging, etc.). Identify and share this information across preferred communication channels (e.g.,

Marketing 52

Marketing Patients Healthcare Healthcare 52

Clarify Health

MAY 18, 2023

The analysis is based on a national observational sample of health insurance claims for more than 24.5 It provides industry leaders, policymakers, academic researchers, the media, and the public unprecedented access to data-driven healthcare insights. Media Contact Angelica English clarifyhealth@pancomm.com

Media 52

Media Healthcare Healthcare Insurance 52

LEVO Health

MAY 8, 2024

Economic Barriers: High healthcare costs and lack of insurance can prevent patients from seeking care. Engage Through Social Media and Online Communities Utilize social media platforms and online forums to share credible health information, answer patient questions, and build a community around health topics.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

World of DTC Marketing

APRIL 14, 2021

8 spot ahead of industries such as retail, transportation, and media, and entertainment. billion on lobbying US politicians – almost twice the amount of the next highest-spending industry, insurance. Pharma earned a solid No. Quoting the movie Wall Street “how much is enough?”

Pharma 191

Pharma Prospecting Transportation Retail 191

PM360

DECEMBER 14, 2023

In total, 56 innovations were selected by PM360’s editorial staff for inclusion in the issue out of hundreds of submissions.

Insurance 64

Insurance Marketing Healthcare Healthcare 64

Healthcare Success

MAY 3, 2021

But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. How to Market to Seniors: Rethink Your Creative and Media Perspective. Traditional media.

Distribution 90

Distribution Marketing Healthcare Healthcare 90