World of DTC Marketing

SEPTEMBER 23, 2020

The attack on reason, when it comes to healthcare, is pretty much silent. From outrageous claims about COVID to the stripping away of healthcare from those who can least afford it, Trump continues his war on science which results in more deaths. percent, or more than 29 million people — lacked health insurance last year.

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World of DTC Marketing

JANUARY 6, 2021

IN SUMMARY: The Democrats control the Senate now, A poll last April shows that 69 percent of registered voters support Medicare for All, a plan that would create a national health insurance plan available for all Americans. Medicare for All is easy to understand and promote on social media.

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PM360

APRIL 26, 2024

Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. Making memorable creative isn’t easy but it is possible in healthcare. And that’s just insurance. So these are the basics for creating healthcare advertising that everyone could love.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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World of DTC Marketing

JANUARY 19, 2022

At least 46 states have introduced bills meant to curb gubernatorial or executive actions during healthcare crises, national security flare-ups, natural disasters, and other emergencies. If you choose to smoke, your health insurance premiums will be higher. Please don’t count on social media to police themselves.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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MedCity News

AUGUST 1, 2023

Last week, the CFO of Universal Health Services stated that the company chooses which patients to treat based on whose insurance plans offer the highest payments. The comments have sparked some media attention, but healthcare finance experts say the practice of cherry-picking patients is nothing new to the industry.

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. With inflation in the news, healthcare costs are continuing to rise.

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. Gen Zers grew up on social media and are entrenched in influencer culture.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Healthcare Success

MAY 22, 2024

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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World of DTC Marketing

APRIL 19, 2022

There are two areas of healthcare marketing that have entered the hype curve. One is telehealth, and the other is throwing more money into paid media. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising. This all leads to a new model in DTC marketing.

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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World of DTC Marketing

OCTOBER 13, 2020

Where are insurers? I really don’t understand why the AMA, insurers, and pharma companies stay silent? It’s leading to a major crisis in American healthcare. Misinformation on COVID-19 and vaccines are running rampant on social media. And where are the voices of reason? Where is pharma?

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. Google search results, YouTube, and social media). What is Geofencing? What Locations Can You Target With Geofencing?

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LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products.

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World of DTC Marketing

JANUARY 1, 2021

At least three major pharmaceutical companies are ringing in the new year by raising drug prices on a range of products, according to Reuters , in the midst of a pandemic that has taken a serious toll on healthcare systems and limited regular interactions with patients. The media will ensure that it doesn’t last.

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World of DTC Marketing

APRIL 2, 2021

In other words, they want to milk this cash cow for every penny they can get out of the healthcare system. The news media is already using pharma company talking points about the long term protection of the vaccines even though they have been in use only a short time. Pharma is not alone, of course. trillion, gross profit of $8.6

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World of DTC Marketing

FEBRUARY 11, 2021

People who need healthcare are avoiding it because of COVID-related concerns, and in some cases, it costs them their lives. Where are healthcare companies? Pharma should also be using social media to remind cancer patients to continue treatment and the dangers of skipping treatment.

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Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. So, how can healthcare marketers effectively capture and maintain their interest?

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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Healthcare Success

MAY 3, 2021

In some instances, the off-course message is about healthcare. But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. Traditional media.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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World of DTC Marketing

DECEMBER 18, 2020

Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% It’s easy to blame pharma with their excessive CEO salaries and high profits but the reality is that spending on new drugs continues to be a small part of healthcare spending. will be severely obese.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Clarify Health

JUNE 22, 2023

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.

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World of DTC Marketing

AUGUST 16, 2021

Healthcare costs in the US are out of control. 11 of every healthcare dollar spent, drug companies are an easy target to help reduce costs. Forward-thinking pharma CEOs should be preparing their company for changes in healthcare that are inevitable. A perfect storm of COVID, diabetes, and people delaying medical care.

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World of DTC Marketing

MARCH 15, 2022

Overt politicization of the pandemic—and the speed with which falsehoods about all aspects of COVID-19 have spread online, over the airwaves, and through media—are significant reasons why the U.S. Other factors, including climate, healthcare infrastructure, and the age and underlying health of the population, don’t fully account for it.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

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World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. To date, I have not received any communication on vaccinations from my health insurer or pharmacy.

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