World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. According to the CDC, prescription drug use increases with age, from 18.0% What about social media options?

Media 305

Media Pharma Side effects Physicians 305

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. Oncologists have told us, in research, that they would like more resources to give to patients to start chemo so they better understand exactly what’s happening and what they can do to minimize side effects.

Side effects 290

Side effects Patients Education Prescription 290

Pharma Marketing Network

JUNE 11, 2025

Pharmaceutical marketing has always been a dynamic force within the healthcare ecosystem. In 2025, the pace of change is faster than ever, driven by innovations in digital technology, new regulatory landscapes, and shifting expectations among healthcare providers and patients alike.

Marketing 89

Marketing Pharmaceutical Healthcare Provider Pharma 89

World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. We also see a decline in trust in social media posts about branded prescription drugs.

Marketing 162

Marketing Side effects Prescription Media 162

Pharma Marketing Network

JUNE 2, 2025

Healthcare digital marketing has rapidly evolved from static display ads to dynamic, data-driven experiences that adapt to users’ behaviors and preferences. This article explores how healthcare digital marketing strategies are winning in 2025 and what pharma brands must do to keep paceor get ahead.

Marketing 52

Marketing Healthcare Healthcare Education 52

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry.

Healthcare 98

Healthcare Healthcare Doctors Side effects 98

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

Management 52

Management Pharma Marketing Prescription 52

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 170

Marketing Media Side effects Prescription 170

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

Prescription 105

Prescription Manufacturing Patients Side effects 105

Pharma Marketing Network

JUNE 26, 2025

Imagine a newly diagnosed patient searching online for treatment options or drug side effects. For example, if a blog mentions a prescription drug, it should link to full prescribing information and include balanced risk disclosures. It also often targets both patient and healthcare professional audiences. Not entirely.

Pharma 52

Pharma Ethics Engineering Marketing 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Healthcare Provider 98

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 98

Healthcare Healthcare Electronics Safety 98

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Side effects Patients 105

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. a patient-focused clinical trial technology company, has partnered with ICON plc, a healthcare intelligence and clinical research company to improve Mural Linka cutting-edge participant management and payments platform.

Education 52

Education Sales Training Marketing 52

Pharma Marketing Network

JUNE 16, 2025

So, what trends are redefining how pharmaceutical marketers connect with healthcare professionals (HCPs) and patients? It leverages prescription data, peer influence networks, and digital behavior to create high-value segments. For any health issues, always consult a healthcare professional.

Pharmaceutical 52

Pharmaceutical Pharma Education Marketing 52

World of DTC Marketing

OCTOBER 9, 2020

There are too many things going on within the healthcare conversion model including way too much interference. The online diabetes patients are much different, for example, from the online psoriasis patient and their online needs are unique to each other. Visitors to the website also were interested in the cost of the product.

Marketing 152

Marketing Media Side effects Doctors 152

Pharmaceutical Technology

JULY 20, 2022

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid. Paxlovid in the news.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

Pharmaceutical Technology

JULY 28, 2022

Prescription of daily oral aripiprazole continues to dominate the use of Otsuka and Lundbeck’s once-monthly LAI formulation Abilify Maintena and Alkermes’ Aristada, which can be administered every six weeks. KOLs noted that in an outpatient setting, many psychiatrists are ill-equipped to administer these injectables.

Prescription 98

Prescription Side effects Patients Management 98

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

Marketing 52

Marketing Pharma Networking Medical 52

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. There have been great strides made in genomics to refine tools that determine the safest, most effective course of treatments for patients across a number of disease states. billion in the United States alone.

Side effects 98

Side effects Medical Prescription Patients 98

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. Additionally, delivering content about screenings to patients when they’re already in a healthcare state of mind can lead to better health outcomes.

Patients 52

Patients Prescription Side effects Doctors 52

PM360

JANUARY 24, 2025

2 For example, in the post-COVID world, rep access to healthcare professionals (HCPs) is at historic lows. The best reps focus on patients, not prescriptions. I can ask them a specific question about how Im handling a side effect or how often its happening. The best reps focus on patients, not prescriptions.

Sales 52

Sales Pharma sales reps Prescription Patients 52

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow. What is the history of adverse effects?

Physicians 98

Physicians Marketing Medical Prescription 98

European Pharmaceutical Review

OCTOBER 17, 2024

Additionally, EURneffy could alleviate the risk of accidental needle-related side effects (such as injection into the blood vessel and hand) 3 and it has the attributes of being smaller in size, has better temperature sensitivity, and is less complex to use compared to needle-based injectors.

Food and Drug Administration 121

Food and Drug Administration Medicine Food Side effects 121

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects. Founded in 2014, the company is headquartered in the San Francisco Bay Area and backed by leading investors in both healthcare and technology.

Patients 98

Patients Recruitment Pharmacology Side effects 98

PM360

AUGUST 9, 2022

According to the 2021 Accenture Healthcare Experience Survey, 52% of patients say having emotional support is important to having a positive healthcare experience. Housing, access to food and transportation, as well as the ability to pay for healthcare and medicine are just a few economic barriers to medical adherence.

Medical 105

Medical Electronics Patients Healthcare 105

Pharma Marketing Network

APRIL 11, 2025

This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers. SEO marketing strategies** enable brands to reach audiences actively searching for information about diseases, treatments, side effects, and support.

Marketing 52

Marketing Pharma Side effects Education 52

Contrarian Sales Techniques

JULY 12, 2024

What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. Soon, more and more patients were walking out with generic prescriptions, thanking Dr. Reyes for their newfound financial freedom.

Doctors 52

Doctors Side effects Medical Prescription 52

LEVO Health

JULY 15, 2024

This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. billion by 2027.

Marketing 52

Marketing Side effects Education Medical 52

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. The Bright Side: Educators and Connectors On the other hand, medical reps can play a positive role.

Medical 52

Medical Ethics Sales Healthcare Provider 52

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52