Healthcare Pharma Rep Prescription 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7 The post Reaching HCPs online.
Pharma Marketing Network
JUNE 13, 2025
When it comes to marketing strategies , AI is reshaping how pharma companies reach healthcare professionals (HCPs), engage patients, and optimize campaign performance. But what exactly does this mean for pharma marketers in 2025? Doing so unlocks opportunities to deliver more value to healthcare professionals and patients alike.
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Pharma Marketing Network
APRIL 9, 2025
This article is designed to help pharma marketing executives and marketing teams understand the latest digital trends, leverage technology for strategic advantage, and future-proof their brand strategies. In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product.
PM360
MAY 25, 2023
Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.
PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7
PM360
OCTOBER 22, 2024
Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it?
Contrarian Sales Techniques
DECEMBER 14, 2022
After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.
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