Quantified
MAY 2, 2024
With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7 The post Reaching HCPs online.
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World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.
World of DTC Marketing
AUGUST 26, 2020
Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare? For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.
Contrarian Sales Techniques
DECEMBER 14, 2022
After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.
Contrarian Sales Techniques
DECEMBER 5, 2023
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.
Veeva
AUGUST 22, 2021
The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. Will digital overshadow in person interactions?
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