World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. Being social and ous can also lead to more loneliness later.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. But consolidation in healthcare markets is not with its critics, with some experts raising concerns over increasing prices due to decreased competition and eliminating services.

Leads 52

Leads Healthcare Healthcare Patients 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

NOVEMBER 1, 2020

Fauci, the country’s leading infectious-disease expert, said in a wide-ranging interview late Friday. Where are America’s healthcare companies? Fauci, a leading member of the government’s coronavirus response, said the United States needed to make an “abrupt change” in public health practices and behaviors.

Healthcare 188

Healthcare Healthcare Food and Drug Administration Distribution 188

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

Healthcare 72

Healthcare Healthcare Engineering Marketing 72

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. private insurance, Medicare, Medicaid).

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Competition 52

Salesforce

DECEMBER 16, 2022

When it comes to meeting healthcare consumers’ expectations, health insurers have a lot of room to improve. Digitizing your healthcare contact center can greatly improve the member experience — while helping you save money. What do trusted healthcare organizations do differently? The good news?

Insurance 52

Insurance Healthcare Healthcare Healthcare Provider 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52

Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

Healthcare 137

Healthcare Healthcare Medical Patients 137

Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

Healthcare 145

Healthcare Healthcare Marketing Prospecting 145

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

Healthcare 112

Healthcare Healthcare Marketing Competition 112

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 112

Leads Patients Healthcare Provider Healthcare 112

Clarify Health

JULY 20, 2023

Healthcare stakeholders from all corners of the industry agree that artificial intelligence (AI) will play a pivotal role in transforming our sector. How payers are leveraging AI More and more healthcare payers are using AI to automate claims processing and management.

Healthcare 52

Healthcare Healthcare Insurance Ethics 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

Competition 112

Competition Healthcare Healthcare Marketing 112

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. I was first introduced to Brian through one of the leading digital marketing conferences.

Healthcare 72

Healthcare Healthcare Doctors Marketing 72

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Clarify Health

DECEMBER 9, 2022

Niall Brennan, Chief Analytics and Privacy Officer at Clarify, is a leading authority on price transparency. As the former Chief Data Officer at the Centers for Medicare and Medicaid (CMS), he was responsible for leading CMS’ first price transparency efforts, which are the foundation for the policies we have in place today.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

Healthcare 98

Healthcare Healthcare Marketing Patients 98

pharmaphorum

DECEMBER 20, 2022

Yet, optimal healthcare remains out of reach for most of the world as many countries continue to struggle with the burden of disease, growing complexity of healthcare, and persistence of health disparities. At Roche, we call this personalised healthcare. Healthcare systems need to build infrastructure that can integrate data.

Healthcare 93

Healthcare Healthcare Patients Electronics 93

Clarify Health

JANUARY 19, 2024

Generative AI: The New Frontier in Healthcare Technology Healthcare Unbound episode recap: We know that AI is a transformative technology already reshaping almost every kind of business, and healthcare is no exception. But what does the future of AI in healthcare look like?

Healthcare 52

Healthcare Healthcare Physicians Patients 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Pharmaceutical Technology

SEPTEMBER 7, 2022

Pharmaceutical benefit managers and management companies serve as intermediaries between insurance companies, pharmacies, and drug manufacturers. They bring together employers/plan sponsors, health insurers, plan members, drug wholesalers, pharmacies, and drug companies to facilitate better health outcomes at an affordable cost.

Management 52

Management Leads Pharmaceutical Insurance 52

Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

Healthcare 72

Healthcare Healthcare Marketing Media 72

Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

Medical 97

Medical Insurance Healthcare Healthcare 97

Clarify Health

DECEMBER 9, 2022

Niall Brennan, Chief Analytics and Privacy Officer at Clarify, is a leading authority on price transparency. As the former Chief Data Officer at the Centers for Medicare and Medicaid (CMS), he was responsible for leading CMS’ first price transparency efforts, which are the foundation for the policies we have in place today.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Clarify Health

OCTOBER 17, 2023

In today’s healthcare landscape, outcomes data has emerged as an essential instrument in assessing the quality and effectiveness of healthcare services. Outcomes data is crucial for payers, as it serves as a critical tool in evaluating the quality and effectiveness of healthcare services.

Insurance 59

Insurance Networking Healthcare Healthcare 59

Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

Healthcare 61

Healthcare Healthcare Marketing Ethics 61

World of DTC Marketing

APRIL 19, 2022

There are two areas of healthcare marketing that have entered the hype curve. I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. This all leads to a new model in DTC marketing.

Marketing 192

Marketing Media Healthcare Healthcare 192