PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Referral MD

SEPTEMBER 21, 2023

Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. I was first introduced to Brian through one of the leading digital marketing conferences.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. Is it because the DTC team and agency believe it will lead to more Rxs?

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Doctors Marketing Insurance Prescription 243

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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pharmaphorum

DECEMBER 20, 2022

Yet, optimal healthcare remains out of reach for most of the world as many countries continue to struggle with the burden of disease, growing complexity of healthcare, and persistence of health disparities. For example, AI-enabled imaging techniques can help doctors detect diseases earlier and more accurately.

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Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable. Here are some tech trends in the healthcare industry. The healthcare sector is no different.

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World of DTC Marketing

JUNE 14, 2022

Heart disease is the nation’s leading killer, and diabetes and obesity are twin epidemics, as rates of both have climbed in recent years. Doctors have refrained from telling patients, and insurance companies usually send a letter. In short, we can’t sustain the increase in healthcare spending.

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Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house.

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Referral MD

AUGUST 25, 2023

Photo by JoshuaWoroniecki on Pixabay Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. However, referrals can be time-consuming and sometimes frustrating for doctors and patients. This is where AI can help.

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Referral MD

APRIL 24, 2022

These kinds of negligence may even lead to death. Medical malpractice is a term that describes medical errors and negligence, which can lead to patient injury or death. Medical malpractice can occur: During the doctor-patient appointment. Technology advancements have changed how doctors treat patients and hospitals operate.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

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World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. .

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Clarify Health

JUNE 29, 2023

Clarify Health is leveraging Ideon, the industry’s most accurate and comprehensive provider-network data solution, to improve health plan management, lower costs and promote high-quality healthcare. Robust competition exists among health insurance providers and the health plans they offer. Levin, co-founder and CEO of Ideon.

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Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations. Businesses in the healthcare sector need to leverage this information. Benefits of Telehealth.

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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Clarify Health

FEBRUARY 23, 2024

Hospitals that effectively leverage healthcare data analytics benefit from having access to precise insights that help lead to better decisions for patients and the hospital’s bottom line. There are hundreds of data points in every healthcare interaction, coming in both structured and unstructured forms.

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Pharmaceutical Technology

AUGUST 31, 2022

Over the last few years, the trend for wearables has shown the potential benefits of transforming healthcare through digital technologies. However, this presents challenges for healthcare companies. Consent within healthcare data is a complex issue. Data protection laws. Managing data and consent for wearables.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Yet, there are some ways to reach physicians in a forum they do trust.

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Penrod

NOVEMBER 9, 2023

This entails enduring long waits, answering repetitive questions, waiting for insurance approval for 48 to 72 hours, and filling out redundant pre-appointment paperwork. Healthcare Transparency and Generation Z In the modern digital age, patients have an abundance of healthcare options available to them.

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Medico Reach

FEBRUARY 17, 2023

Nearly every business and industry related to healthcare have been severely disrupted by the COVID-19 outbreak. Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives.

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Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. Telehealth has brought positive change for both patients and doctors. Amy Turnquist, PMN EAB Member, and Principal at North Highland lead this insightful panel.

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Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. Telehealth has brought positive change for both patients and doctors. Amy Turnquist, PMN EAB Member, and Principal at North Highland lead this insightful panel.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

pharmaphorum

JULY 13, 2022

AZ has a key interest in CKD, as its SGLT2 inhibitor Forxiga/Farxiga (dapagliflozin) recently became the first drug in the class to be approved to treat the disease, which is expected to become the fifth leading cause of mortality globally by 2040. The post AstraZeneca partners Health2Sync on CKD digital support tool appeared first on.

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Medico Reach

MAY 4, 2022

Hospitals and healthcare facilities across the globe are focusing more on protecting the data and controlling unauthorized access. As a doctor, you must also consider the challenges to maintain patient privacy. All this eventually will compromise the entire healthcare system and ruin your hospital’s reputation.

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Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. However, if you’re crossing an ocean, the slightest miscalculation could lead you astray, steering you toward an entirely different continent.

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Cesare Ferrari

FEBRUARY 3, 2024

Profile 2: The doctor prescribing the drug, which could be segmented into general practitioner, sleep specialist, neurologist, psychiatrics, and again, if relevant, working privately or within a healthcare service. For instance, the doctor who seeks reassurance will probably use an old and proven safe treatment.

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Medical Doctors Prescription Marketing 52

Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. Once the deal closes, Signify CEO Kyle Armbrester will continue to lead the business within the CVS group.

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Clarify Health

AUGUST 29, 2023

Understanding prior authorization in healthcare Prior authorization (PA) is a process in which health plans require healthcare providers to obtain approval before performing certain medical procedures, prescribing specific medications, or ordering costly tests and treatments. healthcare system.

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PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

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