Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Pharmaceutical Technology

NOVEMBER 30, 2023

Changing trends show a reduction in HCP contact with the pharma industry and an increased prioritisation of in-person contact.

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Pharmaceutical Technology

JULY 25, 2022

The COVID-19 pandemic triggered significant changes to the way healthcare operates. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem. Many organizations are busy planning or executing digital strategies, and the supply chain is no exception.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Pharmaceutical Technology

JANUARY 16, 2024

Patients play their cards close to their chest when it comes to sharing their personal information. But despite hesitancy to…

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. However, the role of a pharmaceutical sales representative involves much more than just promoting and distributing drugs.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.

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Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

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Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent. But product knowledge is not the only important aspect of my job.

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Clarivate

MARCH 14, 2024

These molecules of interest also impacted the pharmaceutical industry, and pharmaceutical companies faced a requirement to rapidly adopt risk mitigation plans to monitor the presence of nitrosamines in drug products. However, this regulatory ban does not impact active pharmaceutical ingredients (APIs).

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Pharmaceutical Technology

JULY 19, 2022

All aspects of environmental, social, and governance (ESG) are important, and in the healthcare industry, companies must excel across all three. Listed below are the impact of ESG on healthcare, as identified by GlobalData. The post ESG Top Trends: Healthcare ESG Impact appeared first on Pharmaceutical Technology.

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Pharmaceutical Technology

SEPTEMBER 22, 2022

Your healthcare practitioner can access the sequencing results, and artificial intelligence (AI) and quantum computing will analyse these records and support the practitioner in making future clinical decisions. Alternatively, there are vaccines ready to enter decentralised third-phase clinical trials, so you can enrol quickly.

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Contrarian Sales Techniques

FEBRUARY 20, 2023

Are you ready to explore the fascinating world of Medical Science Liaisons (MSLs) in the pharmaceutical industry ? The role of MSLs has been growing in popularity over the past years, attracting many pharmaceutical sales reps. The importance of the role is clear in the way MSLs bridge the gap between science and healthcare.

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Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative , I didn't fully understand the complexity of reimbursement and insurance coverage. As a pharmaceutical sales representative, my role is to understand and navigate these systems. But as I progressed in my career, I came to see just how vital it is to the job.

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eMediWrite

JUNE 22, 2023

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

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PharmExec

MARCH 28, 2024

In this Pharmaceutical Executive video interview, Optum Rx clinical pharmacist, Arash Sadeghi, discusses how healthcare providers and patients navigate the potential benefits and uncertainties associated with a medication approved through the accelerated approval pathway.

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Pharma Marketing Network

MAY 3, 2023

Introduction Pharmaceutical marketing has come a long way since the traditional approach of detailing and promoting drugs to healthcare professionals. This article explores some of the latest innovations in pharmaceutical marketing and their impact on the industry.

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Referral MD

MAY 19, 2023

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

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Contrarian Sales Techniques

DECEMBER 14, 2022

The new marketing mix of pharmaceutical companies brings together the various elements of their marketing efforts to create a more effective and efficient collaboration with their sales force. According to the study, field sales teams are also more likely to interact with healthcare professionals via email, video, and over the phone.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

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PM360

MARCH 19, 2024

The Health & MedTech track, sponsored by Johnson & Johnson, offered an opportunity for executives to weigh in on what’s next for the pharmaceutical and biotech industry. Former CVS CMO Jan Berger joined Carrie Kozlowski from Upfront Health to ask–and answer–the question, “Why is Healthcare Doing Less with More Data?”

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Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Impetus Digital

APRIL 6, 2023

Yeadon sits down with host Greg Muzzillo from the Million Dollar Podcast to share how she took a leap of faith by founding a virtual-based company in 2008, and has since transformed pharmaceuticals meetings, events, and programs across the globe. The series is hosted by Greg Muzzillo, founder of Proforma, the No.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. In conclusion, the pharmaceutical industry is undergoing significant changes as a result of the growing importance of digital marketing.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. This can be detrimental to the patient's health and can also lead to increased healthcare costs. However, the effectiveness of these efforts is still being debated.

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Pharma Marketing Network

OCTOBER 14, 2023

Patient engagement is an essential concept for the success of the pharmaceutical industry. It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Additionally, it helps to reduce the cost of healthcare and improve the quality of care.

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Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

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Impetus Digital

JANUARY 30, 2023

The pharmaceutical supply chain can be a difficult and demanding system to manage. Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. This is a guest article written by David L.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. In this post, we’re diving deep into the realm of pharmaceutical sales training.

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LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

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