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Too many patients aren’t filling their prescriptions. Here’s how the industry can change that.

Fierce Pharma

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness.

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How AI can improve the virtual experience for healthcare providers and patients

Impetus Digital

While once considered taboo, public opinion is turning toward the introduction of robotic assistance in the medical world. Recent reports show that more than half (54%) of healthcare professionals surveyed support the use of AI, while 61% want some form of international guidelines on its usage. Here are some examples.

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Prescription: Definition, Important Parts, Handling, Labelling, Dispensing Process, and Errors

Teachntest

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Known unknowns.

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One Medical CEO rebuts Amazon data privacy concerns

Pharmaceutical Technology

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel. On February 22, Amazon completed a $3.9

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.