PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. The chart below summarizes the percentage of NP/PA RX and NBRx medications highlighting the penetration of NP/PA activity across a range of specialties.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

DECEMBER 20, 2021

This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Contrarian Sales Techniques

APRIL 26, 2022

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. Medical Sales Executive Job Description 1.

Medical sales 52

Medical sales Medical Sales Doctors 52

Rep-Lite

MARCH 21, 2024

However, for this exploration, we will be using the umbrella term, medical sales representative. Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. So how much do medical sales reps make?

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

Contrarian Sales Techniques

APRIL 19, 2022

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. The job of a medical field representative can vary from employer to employer, as can the requirements for work experience. Job Scope Of A Medical Sales Representative 1.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 19, 2022

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience.

Medical sales 52

Medical sales Medical Sales Doctors 52

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Physicians bios.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

Rep-Lite

JUNE 28, 2023

Welcome to the world of medical sales, where opportunities abound for those driven to make a difference. In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. But what sets medical sales apart from other career options?

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.

Pharma 98

Pharma Physicians Marketing Insurance 98

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. Amazon’s big splash happened in February 2023 when it purchased the national primary-care practice One Medical for $3.9

Retail 52

Retail Healthcare Healthcare Physicians 52

Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., Temporary VR CPT Codes The American Medical Association ( AMA ) established several VR CPT codes on a Category III basis for 2023.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

Prescription 52

Prescription Medical Patients Distribution 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98

Retail Healthcare Healthcare Consulting 98

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

Marketing 52

Marketing Pharma Leads Education 52

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Medical publications and journals.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

OCTOBER 24, 2022

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. GoodRx has recently created unique tools for healthcare providers to better care for their patients. Talent Development.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

PM360

OCTOBER 13, 2023

What HCPs do want from digital content unsurprisingly is transparency, neutrality, ease of use, visibility, and medical content and colleagues put front and center over marketing tactics. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

JUNE 16, 2023

The Role of the COVID-19 Pandemic on the Diagnostics Market Landscape Diagnostic testing has always been seen as a valuable tool for healthcare providers (HCPs) to accurately diagnose illness and ensure that patients receive necessary medical care. It came back positive. through 2030.

Marketing 52

Marketing Healthcare Healthcare Medical 52

Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Beyond patients, Health Cloud can even be used as a recruitment tool for adding physicians and medical staff to the team. Penrod’s Final Take.

CRM 52

CRM Physicians Healthcare Healthcare 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Measuring and rating biosimilar access. Actavis, 570 U.S.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? A real and permanent change in how care is delivered is needed to address the increased expectations of healthcare consumers.

Retail 97

Retail Healthcare Healthcare Marketing 97

Referral MD

MARCH 28, 2022

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Lists of medications and allergies.

Patients 59

Patients Doctors Healthcare Healthcare 59

PM360

SEPTEMBER 7, 2023

The Family and Medical Leave Act (FMLA) provides certain employees in all states with up to 12 weeks of unpaid leave per year to care for themselves, a sick family member, or a new child without losing their jobs or health insurance. Yet, physicians find that establishing communication with caregivers can be challenging.

Healthcare 52

Healthcare Healthcare Education Patients 52

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. In some states, the observed rate went as high as 23%.

Insurance 52

Insurance Healthcare Healthcare Patients 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. As a result, biologics often see 30% to 40% initial medication abandonment because of therapy delay and confusion.”. Now layer on the actual adherence rates and the challenges loom larger than ever.”.

Food and Drug Administration 105

Food and Drug Administration Prescription Patients Medical 105

Salesforce

NOVEMBER 9, 2023

Let’s look at 5 ways a personalized healthcare marketing strategy can help keep patients and members engaged and informed — from acquisition to coordination. It’s better for the provider, keeping the patient within the health system, and it’s better for the patient because they have low-friction access to all the care they need.

Healthcare 116

Healthcare Healthcare Marketing Healthcare Provider 116

PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

Patients 95

Patients Consulting Physicians Healthcare 95

pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It is already approved in Australia and Europe. That is in the same ballpark as polysomnography testing.

FDA 104

FDA Prescription Healthcare Provider Physicians 104

Clarify Health

MAY 19, 2020

Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., sales, medical science liaisons, etc.). Which physicians see these patients? Beyond age and pre-existing medical conditions, what other characteristics put patients at risk?

Biopharma 52

Biopharma Physicians Marketing Prescription 52