LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

PM360

JUNE 16, 2023

The healthcare industry has been transformed by the COVID-19 pandemic, and the diagnostic market is no exception. This has led to significant changes in the healthcare diagnostics market and has created new opportunities and challenges for pharma executives.

Marketing 52

Marketing Healthcare Healthcare Medical 52

Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

Pharmaceutical 52

Pharmaceutical Healthcare Provider Prescription Healthcare 52

pharmaphorum

JANUARY 6, 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The pharmaceutical industry is no exception. in 1979 to 2.8%in

Prescription 87

Prescription Manufacturing Patients Side effects 87

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Build Awareness with In-Pharmacy Advertising.

Marketing 52

Marketing Education Retail Prescription 52

Pharmaceutical Technology

MARCH 7, 2023

The CEO said that One Medical currently has 220 offices across 28 markets in the US and is hoping for further growth through collaboration with Amazon. The business handles drug prescription exclusively through online requests on a mobile app, and healthcare providers send prescriptions to pharmacies electronically.

Medical 78

Medical Prescription Electronics Healthcare 78

World of DTC Marketing

DECEMBER 20, 2021

This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care. For example, treatment plans may require the contributions of pharmacists, behavioral health providers, social services, specialists, and more.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

PM360

OCTOBER 24, 2022

Novo Nordisk Global Team Members: Sandra Disse, Vice President, Obesity Marketing. Adam Jones, Associate Director, Obesity Marketing. Laura Nilsen, Global Product Lead, Obesity Marketing. Nana Lou Isbye, Senior Global Product Manager, Obesity Marketing. Alison MacPherson, Product Manager, Obesity Marketing.

Marketing 40

Marketing Management Leads Healthcare 40

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. When providers browse travel websites, they are likely thinking about—you guessed it—travel.

Media 52

Media Prescription Healthcare Provider Patients 52

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.

Healthcare 310

Healthcare Healthcare Insurance Media 310

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. With telehealth a new norm, voice is the next frontier for marketers and many companies are quickly entering the market.

Marketing 96

Marketing Healthcare Provider Prescription Patients 96

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

MedCity News

JUNE 12, 2023

This stagnation has caused frustrating commercialization delays, lack of market access, and significant industry losses. Despite healthcare providers prescribing their product to patients, payers failed to reimburse them, as medical codes do not exist. Photo: Bulat Silvia, Getty Images

Food and Drug Administration 90

Food and Drug Administration Prescription Government FDA 90

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

Medical 52

Medical Ethics Education Healthcare Provider 52

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

Healthcare Provider 143

Healthcare Provider Pharma Consulting Healthcare 143

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. For pharma, it can sometimes feel like a situation beyond their control.

Pharma 98

Pharma Physicians Marketing Insurance 98

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Maximize Your Patient-first Approach with Levo Health.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. How do you determine the best places to invest the portion of your marketing budget devoted to point of care? That’s not to say they are no longer seeing their doctors.

Education 98

Education Doctors Patients Physicians 98

pharmaphorum

JANUARY 4, 2023

A change to the risk evaluation and mitigation strategy (REMS) for mifepristone – sold as Mifeprex by Danco Labs and also available as a generic – means that it no longer needs to be dispensed in person by a healthcare provider at a registered clinic.

Retail 70

Retail FDA Sales Healthcare Provider 70

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

OCTOBER 19, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. prescription fill, digital action, Audience Quality, etc.). AdTheorent Health , a division of AdTheorent Holding Company, Inc.

Prescription 59

Prescription Healthcare Healthcare Electronics 59

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. In order to select the most appropriate intervention, it is more important than ever to recognize that the level of engagement in one’s own healthcare varies from patient to patient,” Phillips says. “In Eli Phillips, Jr.,

Food and Drug Administration 105

Food and Drug Administration Prescription Patients Medical 105

Nixon Gwilt Law

APRIL 28, 2022

So, what business models are digital health companies leveraging to bring their solutions to the market? While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging.

Marketing 52

Marketing Networking Management Physicians 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly.

Pharma 98

Pharma Media Digital Media Marketing 98

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. European pharmaceutical companies targeting the US market should be aware of these pending bills and their potential impacts on market entry, intellectual property enforcement and payer access.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

Medgadget

AUGUST 8, 2023

Tom Ressemann: To diagnose ASD, healthcare providers currently rely on subjective methods like parent questionnaires and behavioral observations of social interaction and communication skills, to identify autistic symptoms and restricted and repetitive patterns of behavior which define the condition. How is this suboptimal?

Healthcare Provider 88

Healthcare Provider Healthcare Healthcare Prescription 88

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

Prescription 52

Prescription Medical Distribution Patients 52

PM360

JUNE 29, 2022

Consumers want companies to help them meet their health and wellness needs, including providing access to innovative products and services that will allow them to live healthier lives. The consumer health market is anticipated to grow significantly in the coming years.

Retail 97

Retail Healthcare Healthcare Marketing 97

Clarivate

APRIL 18, 2024

Since buying the chain, Amazon has made strategic expansions of its brick-and-mortar locations ( Connecticut , San Francisco , and Milwaukee ), increased IDN partnerships for specialty referrals to 18, and introduced healthcare-focused subscription services, including One Medical and RxPass. those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. If there were endpoints that weren’t favorable to the drug, they may not be there.” Three quarters of U.S.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59