European Pharmaceutical Review

NOVEMBER 15, 2022

Key 2022 updates to the guideline included a limited, exception-based approach towards animal studies, a streamlined approach to considering clinical comparability requirements and a simpler approach for sourcing comparator products. Global development: global comparator product recognition and advancing clinical development streamlining.

Medicine 91

Medicine Safety Healthcare Healthcare 91

PM360

AUGUST 24, 2023

Not just the idea for it—the “do” of it. Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Shana Washington is Director, Global Marketing – COVID at Moderna. You know MJ.

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Media Marketing Digital Media Prescription 96

MedCity News

AUGUST 18, 2023

We can begin to solve America’s nursing shortage in very short order with innovative educational and apprenticeship approaches that let young healthcare workers move up the skill ladder more quickly. Nursing schools meanwhile compete desperately for available faculty and for clinical settings where students can practice.

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Recruitment Education Training Healthcare 97

PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Will Big Tech’s moves within healthcare force the industry to change how it operates? Will Big Tech’s moves within healthcare force the industry to change how it operates? Here are the best responses.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Impetus Digital

JANUARY 13, 2023

Tell us a little bit about what that journey was, and the original inception or the idea behind what the company was in the first place. Tell us a little bit about what that journey was, and the original inception or the idea behind what the company was in the first place. A: The idea, as I mentioned, came from my thesis.

Professional Services 52

Professional Services Healthcare Provider Consulting Healthcare 52

PM360

AUGUST 24, 2023

And with its arrival, AI is moving from the cutting edge into the mainstream of clinical research. ChatGPT, and the Large Language Model (LLM) on which it rests, has truly woken up the whole clinical research community to the possibilities that AI brings. However, these proved to be only of limited value.

Physicians 98

Physicians Patients Engineering Medicine 98

pharmaphorum

AUGUST 18, 2022

“The conversation in 2017-2018 era was much more focused on is clinical evidence valuable, how do we actually define industry, how do we talk about these products and how do we start to look at them in the context of care?” Prioritising patient perspectives.

Patients 76

Patients Marketing Healthcare Healthcare 76

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

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Medical sales reps Medical sales Medical Sales 52

Legacy MEDSearch

APRIL 18, 2023

Caristo will use the capital to advance its CaRi-Heart® technology, an AI-assisted diagnostics and risk prediction tool, into standards of cardiac care in major global markets. “Our Series A fundraise will accelerate Caristo’s growth in our existing UK and EU markets, while we lay solid foundations for U.S.

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Recruitment Networking Marketing Healthcare 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. Why Is Medical Sales a Good Career?

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Medical sales Medical Sales Medical sales reps 52

Impetus Digital

SEPTEMBER 21, 2022

Dr. Luca Dezzani , VP of US Oncology Medical Affairs at Johnson & Johnson , will join Natalie Yeadon , Co-founder & CEO of Impetus Digital , for a discussion around innovation in Medical Affairs, new technologies for data dissemination and medical education, how to engage with different healthcare stakeholders, plus much more.

Medical 52

Medical Education Professional Services Physicians 52

Impetus Digital

JUNE 29, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Register for this exclusive webinar Can’t make one of the live webinars? Sign up anyway and we will follow up with you directly!

Patients 52

Patients Education Professional Services Healthcare Provider 52

PM360

SEPTEMBER 21, 2023

Carrillo, PhD, Chief Science Officer of the Alzheimer’s Association, called the benefits of slowing disease progression “real and meaningful, giving people more time to participate in daily life, remain independent, and make future healthcare decisions.” 2 Yet the largest payer in the U.S. has seemingly taken a different point of view.

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Manufacturing FDA Recruitment Prospecting 99

Cesare Ferrari

JANUARY 19, 2024

Introduction The market success of a drug or medical device is strongly determined by its value proposition. It is why designing and communicating a compelling value proposition to all the stakeholders is one of the most vital medical marketing activities. In fact, the image below explains it better.

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Medical Marketing Prospecting Doctors 52

Graphite Digital

APRIL 20, 2022

A specialist UX research agency for digital pharma and healthcare. Enhance your digital healthcare and pharma products with expert UX research. Specialist teams: We have specialist in-house teams including Clinical UX Researchers and UX, UI and Product Designers . Healthcare and pharma digital customer experience design.

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Pharma Healthcare Healthcare Marketing 52

PM360

SEPTEMBER 15, 2022

To incorporate the patient voice in marketing efforts. To bring in the patient perspective to explain how the clinical trial process could be improved. If we cannot act on suggested ideas, we keep ideating so we can collectively get closer to delivering on the ideal for our patients. Most Impactful Patient Feedback.

Patients 98

Patients Healthcare Healthcare Marketing 98

Rep-Lite

FEBRUARY 22, 2024

It’s these professionals who will ensure your product stands out in a crowded market by conveying its unique value proposition effectively. In this blog post, we will dive into how to build a sales team for your medical device that can navigate the complex and ever-changing landscape of the healthcare industry.

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Sales Medical Medical sales Recruitment 52

PM360

JUNE 29, 2022

The consumer health market is anticipated to grow significantly in the coming years. Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

Retail 97

Retail Healthcare Healthcare Marketing 97

Clarify Health

AUGUST 29, 2023

With the power of big data, payers can also offer providers clinically based alternatives to prior authorization. In theory, PA reduces unnecessary care costs by adding a layer of review where the payer confirms the proposed healthcare services are medically necessary and meet quality guidelines. healthcare system.

Healthcare 52

Healthcare Healthcare Medical Management 52

European Pharmaceutical Review

MARCH 11, 2024

In the coming years, the goal is for HIV medicines to be taken in intervals that allow at least three or four months between doses, as well as the ability to take them in the privacy of home as opposed to a health clinic. Having clinical trial designs focused on diversity is important. 3 But that paradigm is rapidly changing.

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Medicine Pharmacology Healthcare Healthcare 92

pharmaphorum

OCTOBER 10, 2022

Customer demands encouraged new partnerships among healthcare providers and technology companies. Food allergy tech innovators now have access to third-party customisable tools for electronic health records, clinical support, billing, and prescribing. For example, Super Awesome Care, a virtual clinic for kids with food allergies.

Food 98

Food Healthcare Healthcare Electronics 98

Impetus Digital

SEPTEMBER 7, 2022

Robert Kaul , Founder, CEO & President of Cloud DX , will sit down with Natalie Yeadon , Co-founder & CEO of Impetus Digital , in this live episode of Healthcare Goes Digital. Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. About the webinar.

Professional Services 52

Professional Services Healthcare Healthcare Insurance 52

Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Photo by Anthony Shkraba on Pexels.

Healthcare 52

Healthcare Healthcare Media Patients 52

Impetus Digital

OCTOBER 28, 2022

Brad Womble , Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare , sat down with me in this episode of Healthcare Goes Digital. The whole idea is, “how do we help our customers get quicker to market?” Book a Consultative Demo.

Healthcare 52

Healthcare Healthcare Manufacturing Medicine 52

pharmaphorum

DECEMBER 15, 2022

Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media. Direct-to-Consumer (DTC) marketing.

Media 77

Media Healthcare Healthcare Education 77

Contrarian Sales Techniques

DECEMBER 19, 2023

Imagine this: instead of spreadsheets and TPS reports, you're wielding cutting-edge medical technology, igniting the minds of doctors and healthcare professionals across Malaysia. But your genuine passion for healthcare and a burning desire to learn are your true fuel. You're not just a salesperson. Absolutely! Bonus points!

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Medical sales Sales Medical Doctors 40

PM360

JUNE 11, 2022

That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. New Advertising Strategy: Radius Marketing. What is the latest in the social space? Bonnie Southcott.

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Media Marketing Healthcare Healthcare 98

pharmaphorum

OCTOBER 7, 2022

Digital health saw a major investment boom the last few years, egged on by COVID-19, as well as by the natural maturation of the market. Also, one or two IPOs and mergers in the US haven’t really panned out to be epic for healthcare or financial outcomes. Money is the glue of our healthcare systems.

Healthcare 94

Healthcare Healthcare Insurance Networking 94

European Pharmaceutical Review

SEPTEMBER 29, 2022

A cost/benefit analysis suggests that not only would it be of clinical benefit – providing a long-term, sustainable solution to revitalise the antibiotic pipeline – but would save individual countries hundreds of millions of Euros. Credit: EFPIA/CRA]. Credit: EFPIA/CRA]. Credit: EFPIA/CRA].

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Medicine Healthcare Healthcare Patients 105

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

Marketing 52

Marketing Electronics Doctors Physicians 52

Impetus Digital

OCTOBER 13, 2022

In this episode of Healthcare Goes Digital, Lawrence Bressler , Head of Value & Market Access, Global Rare Diseases at Chiesi , sat down with Natalie Yeadon , Co-founder & CEO of Impetus Digital. It might be just something that you have, and in your clinic that you find that treats a rare disease.

Patients 52

Patients Physicians Professional Services Healthcare 52

Impetus Digital

JULY 26, 2022

Dr. Tom Sawyer , CFO at Cognetivity Neurosciences , will sit down with Impetus Digital’s Co-founder & CEO Natalie Yeadon to discuss the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research. About the webinar. Register now! Register for this free webinar. Book a Consultative Demo.

Consulting 52

Consulting Professional Services Healthcare Provider Education 52

pharmaphorum

OCTOBER 27, 2022

Students, healthcare workers, marketers, IT specialists, and activists spent 48 hours developing people-centred digital approaches that can contribute to the Ukrainian national health care strategy, receiving mentoring sessions, educational workshops, and pitch training. Main image source: WHO.

Patients 52

Patients Doctors Transportation Healthcare 52

Contrarian Sales Techniques

APRIL 26, 2022

A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers.

Medical sales 52

Medical sales Medical Sales Doctors 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52