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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285
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UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

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Biden proposes subsidizing drug middlemen for insulin

World of DTC Marketing

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year. Los Angeles Times.

Insurance 240
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The drug industry can’t fight change

World of DTC Marketing

Politico reported Thursday that in recent private discussions with lawmakers, pharmaceutical lobbyists have explicitly invoked the industry’s role in the rapid development of coronavirus vaccines as an argument against proposed fixes for out-of-control prescription drug costs and other regulations. Bernie Sanders (I-Vt.),

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A Medical Sales Rep's Guide to Malaysia's Budget 2023

Contrarian Sales Techniques

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. sales of the 20 top-selling drugs worldwide totaled $101.1 Big Pharma’s chokehold around the U.S.

Pharma 241
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Kickback Conspiracy: Former Sales Rep Sentenced

Contrarian Sales Techniques

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. million for the prescriptions that Chun wrote for Subsys.

Sales 52