Doctors, Government, Prescription and Sales

The debate on DTC marketing is going to heat up again

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. DTC ads do NOT lead to unnecessary Rxs.

Marketing

Marketing Prescription Side effects Doctors

Are new weight loss drugs an answer or problem?

World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Payers also face hurdles, so patients must obtain permission before filling a prescription.

Side effects

Side effects Insurance Doctors Prescription

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors

Doctors Physicians Marketing Prospecting

A Medical Sales Rep's Guide to Malaysia's Budget 2023

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

Medical sales reps

Medical sales reps Medical sales Medical Sales

What do future healthcare CEOs look like?

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Government funding contributed to research associated with all 210 new drugs approved by the U.S. Centene Corp.,

Healthcare

Healthcare Healthcare Food and Drug Administration Pharma

The discovery of a new and compounding cybersecurity threat to pharmacies

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription

Prescription Distribution Sales Government

Accelerating HCP engagement in Singapore using customer reference data

Veeva

AUGUST 15, 2021

There are big opportunities to increase efficiencies and sales productivity, despite Singapore being a relatively smaller market. Veeva OpenData supports users to: Increase sales productivity, speed and business efficiency. Veeva OpenData provides additional insight into registrars and new doctors. Streamline compliance.

Sales

Sales Healthcare Healthcare Healthcare Provider

Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription

Prescription Government Doctors Marketing

Addressing Mental Health And Drug Addiction With Zack Cooper

Evolve Your Success

MAY 16, 2023

I have a big playlist of medical sales, medical information, news and innovation. We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. While I was there, I met the hospice world, hospice sales and the ins and outs of hospice care.

Medical sales

Medical sales Sales Medical Doctors

Shareholders versus patients: Who is more important?

World of DTC Marketing

JUNE 22, 2021

Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government.” ? Today’s pharma CEOs are interested in one thing; did we hit the sale number? Can a pharma company serve both shareholders and patients? Milton Friedman.

Patients

Patients Food and Drug Administration Pharma Government

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

OCTOBER 29, 2020

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut. RJ (PMN): So so true. Often the consumers comes up as the biggest driver.

Marketing

Marketing Media Pharma Doctors

Exforge antitrust settlement caps Novartis’ year of legal disputes

Pharmaceutical Technology

JANUARY 6, 2023

In a press release, the company said a generic launch would damage sales in FY 2023 by $300,000. District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. Novartis vs Greece.

Pharmaceutical

Pharmaceutical Doctors Healthcare Provider Prescription

Ep. 005 – Dave Chase Podcast Transcript

Pharma Marketing Network

JUNE 8, 2020

So for example, you think about the doctors and nurses that you know, are they getting paid far more than they were, you know, five ten twenty years ago now, I mean, maybe it’s growing at the rate of inflation and there’s really two markets now particularly because of high deductible plans and the high prices in healthcare.

Healthcare

Healthcare Healthcare Marketing Pharma

The disdain of big pharma

World of DTC Marketing

JANUARY 5, 2022

According to the WSJ “who deserves credit for medical discoveries has long been a battleground for companies, academia, and government. government-developed technology. Patient advocates on Monday condemned the U.S. Joe Manchin’s persistent obstruction. million U.S. adults under the age of 65 and 2.3

Pharma

Pharma Government Prescription Medical

Pharma Rep Focus

The debate on DTC marketing is going to heat up again

Are new weight loss drugs an answer or problem?

Trending Sources

How to Market to Doctors, Physicians, and Other Health Care Professionals

A Medical Sales Rep's Guide to Malaysia's Budget 2023

What do future healthcare CEOs look like?

The discovery of a new and compounding cybersecurity threat to pharmacies

Accelerating HCP engagement in Singapore using customer reference data

Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

Addressing Mental Health And Drug Addiction With Zack Cooper

Shareholders versus patients: Who is more important?

Pharma Marketing Network - Untitled Article

Exforge antitrust settlement caps Novartis’ year of legal disputes

Ep. 005 – Dave Chase Podcast Transcript

The disdain of big pharma

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