Pharma Marketing Network

JULY 10, 2023

Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. Key challenges in pharma marketing There are a number of key challenges that pharmaceutical companies face in marketing their products.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? There] is a lot of work underway right now to transform the way patients, physicians, and other stakeholders connect with a brand or product.

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? There] is a lot of work underway right now to transform the way patients, physicians, and other stakeholders connect with a brand or product.

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Marketing Pharma Patients Insurance 52

Pharma Marketing Network

DECEMBER 17, 2021

Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. Organization-wide governance that works to break down silos and drive a data-driven culture is important.

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World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. This is perhaps the biggest misunderstanding. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model.

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JUNE 23, 2021

Source: Fierce Pharma If that enthusiasm pans out in the long run, it could mean at least 300,000 patients taking the drug, or $10 billion to $15 billion in peak Aduhelm from U.S. Therefore, I find it hard to understand how so many physicians could show “strong interest” in prescribing a drug with so many questions vs. answers.

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FDA Side effects Physicians Patients 218

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

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Pharma Distribution Doctors Physicians 103

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process.

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Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies.

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Marketing Key account management Pharma Healthcare 91

pharmaphorum

OCTOBER 26, 2022

When people think about pharma, they often think about “big” pharma: large, faceless corporations. Every pharma company developing treatments for new diseases is contributing to some degree to better global health. The post How one pharma “family business” places patients first appeared first on.

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Patients Pharma Consulting Transportation 71

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Physician Apathy. Competitors and Generic Medications.

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Medical sales Medical sales reps Medical Sales 66

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products. price of its most prescribed insulin brand. The 340B battle will rage on.

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Manufacturing Insurance Government Marketing 97

Contrarian Sales Techniques

JANUARY 27, 2023

On the medical profession side, many medical societies and organizations have also established guidelines and policies to govern interactions between healthcare professionals and the pharmaceutical industry. Additionally, many states have implemented regulations to limit the influence of gifts on prescribing practices.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

The film examines how Western pharmaceutical companies and governments have blocked access to low-cost AIDS drugs for the world's poorest people, particularly in Africa, where HIV/AIDS has been most devastating. Most pharma companies that distribute meds here in Malaysia did not manufacture their own product.

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Marketing Distribution Medical Government 52

Medico Reach

DECEMBER 2, 2022

To bring effective medicines and Innovations in healthcare industry , a Clinical Research Organization or Contract Research Organization (CRO) are a must for the Biotech, Medtech, and pharma industries. It helps pharma companies, along with other medical organizations, to innovate and maximize positive outcomes.

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. A physician then reviews the information and provides a prescription for any necessary medicines the patient needs.

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Medical Prescription Doctors Physicians 89

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Pharma manufacturers of brands that are selected for negotiation will absolutely want to ‘pull through’ their coveted, newfound formulary position with HCPs.

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Marketing Pharma Manufacturing Healthcare 52

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. This offers new opportunities to engage with stakeholders beyond just physicians. In 2023, we will see MA engage both patients and payers more than in previous years.

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Medical Education Physicians Healthcare 52

Pharma Marketing Network

JULY 26, 2023

Resource Constraints: The FDA operates within a dynamic regulatory environment and faces resource constraints like any other government agency. appeared first on Pharma Marketing Network. The post Why Is FDA Issuing Fewer Marketing Violation Letters?

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Marketing FDA Food and Drug Administration Pharmaceutical 97

PM360

JUNE 11, 2022

We’re seeing more partnerships between life sciences companies and key opinion leaders who are engaging the physician community online in conversations around health equity through interactive editorial or events. Many physicians are hoping the changes brought on by the pandemic are here to stay as 82% prefer the option for virtual to remain.

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Media Marketing Healthcare Healthcare 98

pharmaphorum

JANUARY 27, 2023

A passion for patient engagement Asked about her move from big pharma to a specialist drug development consultancy that supports the development of new, cutting-edge medicines across a range of therapeutic areas, Dr Mullen’s reasoning for the shift remains rooted in her passion for patient centricity.

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Patients Pharmaceutical Medical Physicians 89

Clarify Health

JANUARY 12, 2022

Built on a securely linked dataset covering over 15 billion government and commercial medical and Rx claim records, clinical data, and 400+ social determinants of health factors. Atlas maps over 300 million individual patient journeys to deliver 18+ billion AI-powered predictions that can be explored on-demand through self-service software.

Medical 52

Medical Physicians Marketing Education 52

Clarivate

MAY 24, 2022

In addition, the Chinese government has taken effective measures aimed at improving the affordability and access of these therapies by including them in the National Reimbursement Drug List (NRDL), including three recently approved therapies for MS in Mainland China — teriflunomide, fingolimod and siponimod.

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Patients Food and Drug Administration Marketing Pharma 52

Pharmaceutical Technology

OCTOBER 13, 2022

Colonis Pharma is a subsidiary company within Clinigen. In July 2019, the MHRA held up Colonis for sending a letter to physicians advertising the off-label use of the drug in children and those with renal impairment. In 1995, the UK government classified it as a medicine making its over-the-counter sale illegal.

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Prescription Medicine Safety Sales 59

PM360

JUNE 11, 2022

Observationally, this is truer for the small and mid-size pharma and biotech companies than for larger pharma companies. In 2011, a trial by the British government failed to meet its goals, because it didn’t incorporate patient or caregiver input early, appropriately, or enough,” she says. “It What Even Is Patient Centricity?

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Patients Medical Education Government 98

Contrarian Sales Techniques

DECEMBER 15, 2022

Tondre would also forge the signatures of other physicians who did not attend the events. He noted that the government's efforts to combat fraud and corruption are vital to the healthcare system's success. These events were held in a fake and misleading manner.

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Sales Prescription Healthcare Healthcare 52

pharmaphorum

NOVEMBER 10, 2022

There are oncologists, physicians, surgeons, and patients might miss appointments or not be doing something that they should be doing during treatment. The responsibilities of pharma. Pharma needs to continue to invest in M&D. As soon as ‘cancer’ is mentioned, a big and complicated journey begins, Fearne continued.

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Electronics Government Patients Pharma 74

World of DTC Marketing

AUGUST 7, 2022

Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Health insurance policies are stressing many physicians out. What about the new bill to help Medicare patients?

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Insurance Doctors Government Physicians 263

PM360

AUGUST 9, 2022

Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). FDA Update. Drug Approvals.

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Healthcare Healthcare Food and Drug Administration FDA 52

Contrarian Sales Techniques

DECEMBER 14, 2022

What Influence the Future of the Large-Cap Pharma Industry? The acquisition activity of large pharmaceutical companies is also a result of the lackluster sales of older drugs, the government's scrutiny of the pricing of drugs, and the emergence of new tech firms such as Google and Apple.

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Food and Drug Administration Pharmaceutical Sales Medicine 52

European Pharmaceutical Review

DECEMBER 6, 2022

The HAS considered the product as likely to be innovative, as a new treatment option for TNBC, with the potential to make a substantial difference in the management of patients demonstrated in a Phase III study versus physicians’ choice of chemotherapy. What does this mean for pharma?

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Patients Manufacturing Safety Healthcare 80

PM360

SEPTEMBER 15, 2022

10 But if getting patients to resume care is important and necessary, it also means pharma companies (and truly, most providers and companies that serve patients across the health ecosystem) have to change how they think about patients. While pharma has done a good job of building out e-detailing for HCPs, patient tools are more limited.

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Patients Pharma Healthcare Healthcare 59

World of DTC Marketing

MARCH 12, 2021

An effort to quantify the cost of loneliness in the US also found that among Americans aged 65 or older, social isolation costs the US government nearly $7 billion in additional health care costs per year. Regression results showed that chronic loneliness was significantly and positively associated with physician visits.

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Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. It was during the Asian economic crisis, which I mentioned because if you had dollars like we did, the Hong Kong government made a choice to peg the Hong Kong dollar to the US dollars as inflation was going through the roof. You started in pharma. I got all my pens.

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Sales Pharma Pharmaceutical Sales Medical 52

Pharmaceutical Technology

OCTOBER 5, 2008

But the recent acquisition by Japanese pharmaceutical provider Shionogi of US-based rival Sciele Pharma, worth $1,276m, is just the latest in a spree of big and bold outbound deals. ” “The use of generic drugs is low in Japan, but health costs are increasing and the government has to do something to reduce costs. .

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Government Marketing Pharmaceutical Physicians 52

Clarivate

MARCH 12, 2024

It is not sufficient to assume that what worked during the last product market launch will meet the ever-evolving priorities of patients, physicians, governments, regulators and payers at the next product launch. Misinterpreting or not anticipating stakeholder expectations.

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Government Physicians Marketing Biopharma 52