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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option.

Marketing 285
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UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

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Value-based healthcare can help reduce costs

World of DTC Marketing

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Prescription drugs costs are just a small part of healthcare costs (11%). This has to be upsetting to employers experiencing riding employee healthcare costs.

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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

Medical 86
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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process.

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies.

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Handling Economic Uncertainty: The Focus Pharma Marketers Need

Eversana Intouch

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? There] is a lot of work underway right now to transform the way patients, physicians, and other stakeholders connect with a brand or product.