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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.

Marketing 285
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The drug industry can’t fight change

World of DTC Marketing

Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs. Industry lobbyists claim that any government attempt to intervene in pharmaceutical companies’ price-setting would stifle innovation and prolong the fight against Covid-19. Bernie Sanders (I-Vt.),

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

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America’s healthcare costs are in deep crisis

World of DTC Marketing

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

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Leading innovators in recombinant viral vector-based medicinal preparations for the pharmaceutical industry

Pharmaceutical Technology

21 Unlock company profile Memorial Sloan Kettering Cancer Center 20 Unlock company profile Panacea Biotec 20 Unlock company profile Institut Pasteur 18 Unlock company profile US Government 18 Unlock company profile I'rom Group 16 Unlock company profile American Gene Technologies International 16 Unlock company profile U.S.

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It’s time to get back to basics in DTC marketing

World of DTC Marketing

LEAD-IN: “What is the reason to believe?” Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. 3hree: Don’t ignore the negative buzz over pharma and politics. The ROI versus Patient Needs Battle.

Marketing 199
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Entry-Level Pharma Sales: It's More Than Just a Job Search (Here's Why)

Contrarian Sales Techniques

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. prescription drugs, medical devices), or specific companies. Reach out to your network: Inform your personal and professional network about your job search and inquire about potential leads or introductions.

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