World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. How does pharma respond? Big changes are coming. Meanwhile For Health Insurers.

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Healthcare Healthcare Insurance Government 277

World of DTC Marketing

SEPTEMBER 9, 2021

The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. But even though the government may be saving money, ordinary taxpayers probably won’t see any discounts.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Government funding contributed to research associated with all 210 new drugs approved by the U.S.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

DECEMBER 20, 2021

While the federal government has proposed negotiating the cost of drugs with pharma for Medicare, it still ignored the high costs hidden in plain sights, like patients who rely too much on prescription medications to tackle health problems addressed with lifestyle changes. employers during June and July 2021.

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Healthcare Healthcare Insurance Prescription 209

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. billion for Mallinckrodt , and $450 million for Endo Pharma. The retail giant has confirmed it has offered $3.1

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Prescription Government Retail Pharma 52

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.

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Healthcare Healthcare Insurance Media 310

Contrarian Sales Techniques

FEBRUARY 29, 2024

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. prescription drugs, medical devices), or specific companies. Regulatory compliance: Familiarize yourself with relevant regulations that govern pharmaceutical sales practices.

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Sales Pharmaceutical Sales Pharma Networking 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

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Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies. – Government agencies. – Channel. – Stakeholders.

Marketing 91

Marketing Key account management Pharma Prescription 91

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? What’s the current situation? Practice ownership financial challenges. Reduction in support staff. Payers: Elevated cost-cutting.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? What’s the current situation? Practice ownership financial challenges. Reduction in support staff. Payers: Elevated cost-cutting.

Marketing 52

Marketing Pharma Patients Insurance 52

World of DTC Marketing

OCTOBER 26, 2021

Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. I typically attack this with the following: 1ne : The most important metric of any pharma website is not visitors; it’s time and pages viewed, better known as engagement.

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Marketing Pharma Government Doctors 199

World of DTC Marketing

NOVEMBER 11, 2020

The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news. With a new administration due to take charge my feeling is that social media’s day of reckoning is soon coming.

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Media Pharma Government Marketing 195

Contrarian Sales Techniques

FEBRUARY 24, 2023

RM120 million for Skim Perubatan Madani to help the poor access health services, which may indicate potential opportunities to work with government-sponsored healthcare programs to provide access to medical products and services. Medical sales reps can suggest exploring this area of innovation to their management.

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Medical sales reps Medical sales Medical Sales 52

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Medical Prescription Doctors Physicians 90

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

Manufacturing 83

Manufacturing Pharma Food and Drug Administration Safety 83

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. The 340B battle will rage on.

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Manufacturing Insurance Government Marketing 97

pharmaphorum

SEPTEMBER 26, 2022

Brown isn’t a newbie to the pharma sector, however, having previously held roles at UK drugmaker AstraZeneca and medical device player Smith & Nephew, as well as serving as a non-executive director and audit chair at Roche, before stepping down from that role today. Julie Brown. billion and $1.9 billion, respectively.

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Management Pharma Biopharma Prescription 52

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. Brands like Bodyform, Modybodi and many other pharma brands are leading women’s healthcare marketing to highlight the raw, authentic emotions that come with being a woman, but are rarely acknowledged.

Healthcare 59

Healthcare Healthcare Marketing Prescription 59

Pharmaceutical Technology

JANUARY 30, 2023

The UK government’s decision to set an unprecedented payback rate of 26.5% on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. Calculations behind the jump in payback rate The government-calculated 2023 clawback level of 26.5%

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Government Pharma Sales Medicine 97

PM360

NOVEMBER 14, 2023

However, in August news outlets reported that even with industry and government initiatives to lower the cost of insulin, the implementation had been slow due to healthcare system “mechanics,” and a significant number of consumers had not yet benefited from the $35 insulin options.

Retail 52

Retail Pharmaceutical manufacturing Sales Insurance 52

pharmaphorum

NOVEMBER 1, 2022

a power Visa and ultimately the government could not deny. Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order.

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Patients Electronics Healthcare Healthcare 96

Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

FDA 52

FDA Prescription Medicine Biopharma 52

pharmaphorum

DECEMBER 23, 2022

Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. Marketing data will surpass health data as a leading signal for pharma advertisers.

Marketing 90

Marketing Sales Medical Patients 90

Contrarian Sales Techniques

DECEMBER 15, 2022

million for the prescriptions that Chun wrote for Subsys. He noted that the government's efforts to combat fraud and corruption are vital to the healthcare system's success. This division focuses on the abuse and fraud of prescription opioids by healthcare professionals. Medicare Part D paid about $4.5

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Sales Prescription Healthcare Healthcare 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. Messaging from the CDC and state and local government departments of health included a direct call to action—go to a pharmacy to get vaccinated. Implement Measures to Improve Adherence.

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Marketing Education Retail Prescription 52

PM360

DECEMBER 20, 2023

Additionally, it will delve into the current trends and challenges that pharma companies need to consider when devising successful market access strategies for this unique market. Basic Medical Insurance (BMI), the public insurance that is organized and funded by the government, covers nearly all Chinese citizens. of the EU average.

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Marketing Insurance Medical Manufacturing 105

World of DTC Marketing

NOVEMBER 2, 2021

SUMMARY: Pharma managed to dodge a bullet by buying politicians but changes are coming. Medicare’s innovation center may be the best avenue for lowering drug costs if provisions empowering government price negotiation don’t’ make it into a sweeping domestic spending package. The post Pharma dodges a bullet, for now.

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Food and Drug Administration Pharma Prescription Government 231

pharmaphorum

JANUARY 29, 2023

With more healthcare required, and governments struggling to pay, there’s pressure to become more efficient and consolidate. In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022.

Healthcare 85

Healthcare Healthcare Manufacturing Marketing 85

Clarify Health

OCTOBER 26, 2021

In this blog, we take a close look at health equity in oncology trials specifically, assessing how the lack of diversity and inclusion has impacted cancer patients and the pharma industry’s key initiatives to address it.

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Food and Drug Administration Recruitment Pharmaceutical manufacturing Medical 52

pharmaphorum

JULY 4, 2022

Additionally, with Eli Lilly’s Mason as a board member, pharma’s knowledge and resources are supplied to the cause, which can be invaluable. We want to be prescriptive. “Michael Mason is leading a $12 billion a year franchise for Lilly, from molecules to devices. Well, this is guidance for them,” Weingard states.

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Management Distribution Prescription Government 97

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

Pharmaceutical Technology

MAY 24, 2023

21 Unlock company profile Memorial Sloan Kettering Cancer Center 20 Unlock company profile Panacea Biotec 20 Unlock company profile Institut Pasteur 18 Unlock company profile US Government 18 Unlock company profile I'rom Group 16 Unlock company profile American Gene Technologies International 16 Unlock company profile U.S.

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Medicine Pharmaceutical Leads Prescription 52

World of DTC Marketing

AUGUST 7, 2022

Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Pricing for prescription drugs is about as transparent as airline fares. Health and the piggy bank. Schumer (D-N.Y.)

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Insurance Doctors Government Physicians 263

World of DTC Marketing

APRIL 21, 2021

.” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. Pharma is a big business. It’s not just big pharma that’s raking in money. for each Medicaid prescription, which accounted for 9.5% Pfizer is a company focused on one thing only: profits.

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Insurance Prescription Government Pharma 273

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). patients and big data sources. conditions. Expand consumer education.

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Patients Pharma Healthcare Healthcare 59