World of DTC Marketing
DECEMBER 20, 2021
This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.
Penrod
APRIL 1, 2024
According to the American Medical Association, 34% of healthcare providers say that manual PA has caused severe effects on patient outcomes, including injuries, disabilities and hospitalization. Further, 93% of care providers cite delays with manual PAs, and 82% report abandoned care services.
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Pharmaceutical Technology
OCTOBER 5, 2022
Bringing an end to a 13-year deliberation on a whistleblower lawsuit, Biogen recently agreed to pay a $900 million settlement , amidst increased government alertness on pharmaceutical fraud. The US government has recently prioritized the pursuit of cases such as Biogen’s as a warning to the industry to remain in compliance of the law.
Pharma Marketing Network
JULY 10, 2023
Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.
Contrarian Sales Techniques
JANUARY 27, 2023
On the medical profession side, many medical societies and organizations have also established guidelines and policies to govern interactions between healthcare professionals and the pharmaceutical industry. Additionally, it's worth noting that some healthcare providers may not be aware of policies, or they may not follow them.
Scott’s Directories
OCTOBER 19, 2022
One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.
Referral MD
MAY 30, 2023
Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing. This also helps to maintain patient loyalty and improve your reputation as a healthcare provider. These steps include claim preparation, payment posting, and accounts receivable follow-up.
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