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Limiting the Influence of Pharmaceutical Gifts on Prescribing

Contrarian Sales Techniques

The reason for this is that gifts, even small ones, can create a sense of obligation or bias in the minds of doctors and other healthcare professionals, which can lead to them prescribing a particular medicine that may not be the best choice for the patient.

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Current B2B Marketing Trends in the Healthcare Industry

Scott’s Directories

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Does Improved Medical Billing Increase Revenue?

Referral MD

Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing. This also helps to maintain patient loyalty and improve your reputation as a healthcare provider. These steps include claim preparation, payment posting, and accounts receivable follow-up.

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What health plans should know about healthcare price transparency

Clarify Health

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

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Making Sense of the Latest Changes to the Market Access Landscape

PM360

Considering Medicare Part B covers drugs that are administered by physicians, Jon Bambalas, SVP, Business Development & Client Management, Precision Value & Health , predicts this could impact doctors’ perceptions of certain drugs. Impact Beyond Medicare The IRA won’t just impact negotiation with the government either.

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Transforming Patient Centricity to Patient Inclusive within Medical Affairs

PM360

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). The risk of not including patients in all of what we do is getting bigger than the risk of including patients.”.