MedCity News

JANUARY 17, 2023

After the pandemic prompted it to go virtual, it was back in person, smaller in size and more effective. The 41st annual J.P. Morgan Healthcare Conference concluded last week. Here are my takeaways.

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World of DTC Marketing

NOVEMBER 24, 2020

Pfizer’s ad in newspapers yesterday was a good start to trying to earn back trust but unfortunately the misinformation about vaccine candidates is already starting to gather momentum. Pharma companies have a major opportunity to earn back the trust of a skeptical public but it’s going to take a consistent effort.

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World of DTC Marketing

FEBRUARY 24, 2022

This could especially be true for pharma TV ads which seem to run back to back to back. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? When it comes to pharma DTC increased frequency is NOT going.

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David Bagga

FEBRUARY 22, 2022

The post Don’t Let Getting Fired, Laid-Off, Let-Go Hinder You From Your Next med Device Sales Job appeared first on.

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Medical Device Success

NOVEMBER 7, 2021

Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. Now Go Win Your Week! The post Episode 69 – Back to the Front Line of MedTech Sales with Chip Helm appeared first on Medical Device Success - Ideas You Can Put To Work Today! Now Go Win Your Week!

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David Bagga

FEBRUARY 22, 2022

Focus On Your Sales Resume and Sales Numbers, NOT Your Cover Letter Hey welcome back you guys happy Friday, I hope everyone’s having a great finish to their workweek remember if you’re a candidate and you’re watching this video the link to my book Millennials guide to breaking into medical device sales is going to […].

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David Bagga

FEBRUARY 22, 2022

Start Preparing Yourselves For More Video Interviews B/C Of Corona Virus Welcome back, you guys. I know it’s pretty much you know, it’s pretty crazy what’s going on right now with a coronavirus. Happy Friday. I hope everyone is finishing the word strong first and foremost, I hope everyone is staying safe out there.

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MedCity News

JANUARY 5, 2023

Electronic Clinical Outcomes Assessment and digital health tools were well-suited to accommodate the rapid rise of virtual and telehealth shifts during the Covid-19 pandemic and there is no going back. The adoption of eCOA technology in mental healthcare research can make pivotal advancements in mental health patient care.

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MedCity News

JULY 6, 2022

Because the virus keeps mutating and will be around for a long time, the market for Pfizer’s products won’t go away. In wealthier countries, the public is likely to keep coming back for more, like diners at an all-you-can-eat restaurant, sated but never entirely satisfied.

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World of DTC Marketing

DECEMBER 10, 2021

The CEO used the standard PR line, but HCPs weren’t buying it, with some even going as far as not to meet with Biogen reps. For Biogen to get back on track, they need to find a CEO who dares to withdraw Aduhelm from the market and possibly sell their Cambridge campus to move back to more humble offices.

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World of DTC Marketing

JANUARY 4, 2021

Become the “go-to” health site for new health information on the condition in which you compete. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. People really want to get back to “normal, ” but what that new normal will be is up for debate.

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World of DTC Marketing

MARCH 14, 2022

With two of its prized gene therapies on clinical hold, Bluebird, a small biotech company in Cambridge, is going through some hard times. First, they have been overly optimistic in press releases about their drug therapies even as they go through clinical trials. Like everything, the pendulum will swing back.

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Medical Device Success

JUNE 20, 2021

We talk about how Habakkuk managed 2020 and what orthopedic distribution looks like going forward. According to Clay, the business model will not be going back to the 2019 version. Now Go Win Your Week!! We talk about how Habakkuk managed 2020 and what orthopedic distribution looks like going forward.

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pharmaphorum

JANUARY 8, 2023

Check below for updates all day, US Pacific time, or go back to our JPM landing page for more coverage as the week progresses. We’ll also wander over to the UC Davis Health Future & Health CEO Summit a little later this afternoon. The post JP Morgan 2023 – Pre event appeared first on.

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Evolve Your Success

NOVEMBER 21, 2023

I was very fortunate that I left the company to go spend the last ten years of his career before he retired. Back then, we even still called it telemarketing. Things were different back then, especially with startups, so a lot of my career has been with companies under $1 billion and a lot of it has been startups.

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World of DTC Marketing

JANUARY 25, 2022

One strategy is to offer “general wellness” products, which evade rigorous scrutiny, and only consult medical professionals for advisory purposes or convince potential investors that your products are backed by science. That’s not going to happen. Take, for example, telehealth.

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New to Medical Device Sales

NOVEMBER 29, 2021

They want to make sure you’re not going to quit the first time you get yelled at or mess up a surgery. You’re going to be tested every week when you’re breaking into medical sales. I wanted to shed some light on why it’s so hard to break into medical device sales and why the interview process is so intense.

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New to Medical Device Sales

NOVEMBER 1, 2021

Patience is Key It’s not going to happen overnight. Go after accounts that are interested to you, not the one that doesn’t want you and just strings you along. Know When to Go and When to Rest You will have days that you’re working 15 hours, and there will be some days that it’s a computer day to get business done.

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Medical Device Success

MARCH 13, 2022

Today we get back to Artificial Intelligence in MedTech. In today’s episode you will learn why AI is not going to replace radiologists and doctors in general, where AI is helping doctors right now, where it can contribute in the future and how MedTech can contribute and learn. Now Go Win Your Week!! Now Go Win Your Week!!

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World of DTC Marketing

JUNE 15, 2021

Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. ” Another said, “if I talk to a patient in person, I can determine where the conversation needs to go as far as tests and follow-ups.” ” There is a lot at stake here.

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World of DTC Marketing

OCTOBER 26, 2021

First, people have been putting off going. 2wo: DTC today is not about “selling”; it’s about informing and giving them a reason to go through the maze of choices to asking for your medication. Get back to the basics. The post It’s time to get back to basics in <b>DTC</b> marketing.

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World of DTC Marketing

JULY 1, 2021

It’s consistent regardless of health condition and clearly shows that patients go through a process before deciding to ask their doctor for a drug. When I did the same, using the brand name for the search, I was taken back by both the number and depth of comments. ” So has healthcare really changed after the pandemic?

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World of DTC Marketing

MAY 17, 2022

If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Let’s back up a second, though. Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing.

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Medical Device Success

SEPTEMBER 5, 2022

To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series. Now Go Win Your Week! To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series. Now Go Win Your Week! Reading time: 2 – 4 minutes. 2023 is right around the corner.

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World of DTC Marketing

JULY 22, 2020

We would like to think that any vaccine development will be within GMP and the drug approval process guidelines but when billions of dollars are at stake will the industry cut corners and who is going to be the watchdog? Then it’s going to be an information war. health officials agreed to pay $1.95

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World of DTC Marketing

APRIL 23, 2021

Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx.

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World of DTC Marketing

MARCH 24, 2022

Look back at stories when companies were caught doing illegal activities, and in all likelihood, you can trace it to one individual who thought they could do whatever they wanted. One Director told me she would “rather go on unemployment than work for her.” They should be banned from working in pharma, plain and simple. .”

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Medical Device Success

JANUARY 2, 2022

Early in my career I just took what the company told me as the gospel about what was going on in the medical specialties I was selling to and the industry I participated in. With all these access points there is really no excuse not to know what is going on in your market and to know your customer. Now Go Win Your Week!!

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World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Scott Burrows

JANUARY 10, 2023

Everyone of us said if we could go back, we would choose a different career.” – Emergency room physician in the Bay Area, who recently polled a group of doctors about their jobs. “How can I be inspired, when no one cares?” As a motivational healthcare speaker who has spoken in front of…

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Pharma Marketing Network

FEBRUARY 25, 2022

33% expected the shift back to the office to happen in Q2. Lewis agreed, explaining that from his vantage point, working with marketers from across most pharma cos, “As far as pharma goes, I’m not aware of any of our clients who are fully back. I don’t know of anybody that’s fully back as of yet.

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World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? How will they get patients to ask for an Rx if they’re not going to their doctor? Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices.

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World of DTC Marketing

JANUARY 24, 2022

Most small biotech companies rely on venture capitalist funding to develop new drugs but is that a good way to go? A drug’s therapeutic target, stage in development, and potential to yield returns shape whether its manufacturer is worth backing — or whether money would be better spent elsewhere. not necessarily. Only about $2.2

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Contrarian Sales Techniques

SEPTEMBER 13, 2023

It's like going out to buy shoes with a friend who reminds you of that dress you bought last month and helps you find a pair that matches. And just like you’d go back to that friend for advice, you’d go back to that salesperson when you need another product. They've got your back. A bit annoying, right?

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Star OUTiCO

OCTOBER 13, 2022

Group CEO, Ger Rabbette, said of the challenge: “This is a wonderful opportunity for us to give back every year. This is a wonderful opportunity for us to give back every year. They’ve been training and have gone out and bought all the necessary, so it’s going to be a momentous occasion for them. Group CEO, Ger Rabbette.

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Evolve Your Success

DECEMBER 5, 2023

It is a treat when I get to see something like that full circle and see someone who went through our program in the early days, has started a career in the middle of the career, comes back, and finds candidates within our program to take into the company again. I’m not going to say anymore because I don’t want to spoil it.

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KBK Communications

APRIL 19, 2022

marketing was my go to. Marketing ran the booth at trade shows and we grabbed our leads before they left to go back to the office where we knew we wouldn’t see them again. Along the way, if I needed a comparison guide, a step by step guide, a leave behind product piece, a cost calculator, etc., Day in, day out.

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