Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. It is also about changing the mindset of pharmaceutical companies.

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European Pharmaceutical Review

MARCH 12, 2024

In the pharmaceutical/life sciences industries, maintaining data integrity is crucial given its role in making critical decisions that shape outcomes from drug development to human health. What is the biggest impact of having compromised data when working with regulatory bodies in the pharmaceutical industry? How can this be mitigated?

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European Pharmaceutical Review

JULY 21, 2023

Manufacturing delays and capacity issues that continue to impact the pharmaceutical supply chain have led to medicine shortages around the globe; an issue that has been exacerbated further by geopolitical events, the energy crisis and rising inflation. What are the top three supply-related challenges facing pharmaceutical manufacturers?

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Pharma Marketing Network

OCTOBER 31, 2023

In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry. This article will discuss the importance of event marketing in the digital age, the opportunities it presents for the pharma industry, and some important insights to consider. What is Event Marketing?

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MedReps

JUNE 20, 2022

Are you looking for that edge to win your first pharmaceutical sales position? Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. The Five Best Pharmaceutical Sales Training Companies. But that’s also the problem.

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Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharma Marketing Network

OCTOBER 28, 2023

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies. What is Patient-Centricity?

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. This could help to build trust and loyalty with customers.

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Contrarian Sales Techniques

JANUARY 23, 2024

Craving a career in the lucrative world of pharmaceutical sales? Whatever your goals, the CNPR, or Certified National Pharmaceutical Representative title, might just be the key that unlocks your pharmaceutical dreams. Imagine a treasure map, guiding you through the pharmaceutical jungle. But where do you begin?

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Contrarian Sales Techniques

FEBRUARY 29, 2024

Are your interest piqued by the words ‘pharmaceutical sales’? In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. Some pharmaceutical companies offer internships within their sales departments, which would likely show up when searching for entry-level positions.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry. Transparency is also key.

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Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

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Pharma Marketing Network

AUGUST 9, 2023

The pharmaceutical industry operates in a highly regulated environment, where marketing and advertising practices are subject to rigorous scrutiny. Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products.

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Pharma Marketing Network

MARCH 23, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

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European Pharmaceutical Review

APRIL 2, 2024

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. She serves as the global lead for the expert network team specialising in endotoxins and pyrogen testing.

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Pharma Marketing Network

AUGUST 9, 2023

The pharmaceutical industry operates in a highly regulated environment, where marketing and advertising practices are subject to rigorous scrutiny. Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products.

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PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. What are these new and existing pharma regulations, expectations, and challenges? COVID-19, Telemedicine, & The New Pharma Landscape.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Meanwhile, 95% of the pharma experts agreed that AI will have an impact on patient support programs.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Meanwhile, 95% of the pharma experts agreed that AI will have an impact on patient support programs.

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Pharmaceutical Technology

JUNE 15, 2023

With the power of AI, healthcare organizations are streamlining pharma R&D , revolutionizing patient care and improving business operations. Developing safe and effective drugs Pharma researchers are using AI in the earliest stages. Here are some of the most valuable ways AI drug development is revolutionizing healthcare.

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Contrarian Sales Techniques

JANUARY 30, 2023

According to data from the Bureau of Labor Statistics, the median annual salary for medical and pharmaceutical sales representatives in 2020 was $71,840. Build a strong network : Networking is key in any industry, but especially in medical sales. Additionally, the medical sales industry is expected to grow in the coming years.

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Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. So, you continue with Pharma Marketing news. Where do you see it going? RJ Lewis (EHS): So, thanks for that question. That’s our vision.

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Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

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Evolve Your Success

AUGUST 23, 2022

He also takes us through the sales process and provides perspectives for those in medical device and pharmaceutical sales thinking about making a change to the diagnostic test and sales industry. Everyone knows pharmaceutical sales. What about pharmaceutical sales? So tune in and expand your knowledge about medical sales!

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Cadensee

JULY 20, 2021

head of digital engagement and capabilities, teva pharmaceuticals. Uri Goren is the head of digital engagement and capabilities at Teva Pharmaceuticals, and just recently became a member of the National Advisory Board for digital health for the Israel Ministry of Health. Show Notes. 34:14 Uri talks about his role at Teva?

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