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Influencer Marketing in Pharma: Ethical Considerations and Best Practices

Pharma Marketing Network

As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry. Ethical Considerations When working with influencers in the pharmaceutical industry, it is important to consider the ethical implications of the partnership.

Ethics 52
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Unlocking Pharma Sales Success: Is NAPSRx's CNPR Certification Your Golden Key?

Contrarian Sales Techniques

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. They took the time, did their homework, and got certified.

Sales 52
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European regulators prepare for AI in pharma

European Pharmaceutical Review

The workplan, which runs until 2028, will help the European medicines regulatory network (EMRN) embrace the opportunities of AI for personal productivity, automating processes and systems, increasing insights into data and supporting more robust decision-making to benefit public and animal health.

Pharma 89
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Balancing Act: Privacy Concerns and Targeted Ads in Pharma Marketing

Pharma Marketing Network

In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Targeted Ads in Pharma Targeted ads have become increasingly popular in the pharmaceutical industry. Companies must ensure that they are using customers’ data in an ethical and legal manner.

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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

Ethics 52
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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.” Why make it inviting? What’s Next?

Pharma 103
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The Role of Artificial Intelligence in Pharma Digital Marketing

Pharma Marketing Network

The use of Artificial Intelligence (AI) in the pharma industry is increasing rapidly and has become a key component of digital marketing. In this article, we will explore the role of AI in pharma digital marketing, its advantages and disadvantages, and the challenges it poses. AI also poses ethical challenges.