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Influencer Marketing in Pharma: Ethical Considerations and Best Practices

Pharma Marketing Network

Influencer marketing is a growing trend in the pharmaceutical industry, as companies look for new and innovative ways to reach their target audiences. As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry.

Ethics 52
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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. 1) Danks, D. “AI

Ethics 52
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. It was a lot to take in, but I understood its importance.

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Strengthening and transforming the pharmaceutical supply chain

European Pharmaceutical Review

Manufacturing delays and capacity issues that continue to impact the pharmaceutical supply chain have led to medicine shortages around the globe; an issue that has been exacerbated further by geopolitical events, the energy crisis and rising inflation. What are the top three supply-related challenges facing pharmaceutical manufacturers?

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Beyond the Pill: Creating Value with Patient-Centric Pharmaceutical Marketing

Pharma Marketing Network

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. It is also about changing the mindset of pharmaceutical companies.

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How to Get into Pharmaceutical Sales

Rep-Lite

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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The 5 Best Pharmaceutical Sales Training Programs

MedReps

Are you looking for that edge to win your first pharmaceutical sales position? Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. The Five Best Pharmaceutical Sales Training Companies. What to Look for in Pharmaceutical Sales Training.