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The future of healthcare?

World of DTC Marketing

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. What I see more of is electronic billboards in HCP offices. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them.

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Can price transparency improve medication adherence?

Clarify Health

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

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Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. You better believe it but technology, alone, is NOT the answer.

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What are the Benefits of Having an EHR?

Referral MD

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

PM360

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and healthcare professionals, which equates to more than 90% of the U.S. prescription fill, digital action, Audience Quality, etc.). population.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. And to do that in today’s digital age, you’ve got to think “EHR.”

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Improve Healthcare Efficiency with a Digital Front Door

Referral MD

For instance, patients can fill out electronic forms, update their medical history, and upload relevant documents before their appointment. Improved Patient Engagement and Empowerment Engaged and empowered patients are more likely to actively participate in their healthcare, leading to better health outcomes.