Doctors Electronics Leads Prescription 
PM360
MAY 15, 2023
Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. And to do that in today’s digital age, you’ve got to think “EHR.”
Clarify Health
MARCH 20, 2023
Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. A study published in Health Affairs found that providing patients with cost information about their medications resulted in a 9.4%
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Referral MD
JULY 5, 2022
After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?
PM360
APRIL 7, 2023
That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. Doctors may say take this home, refrigerate, then inject…what?! In fact, in a July 2022 survey of 1,004 adults in the U.S.
Clarify Health
MAY 24, 2023
For the patient, this can lead to improved patient experience, better-informed patient outreach efforts, and a higher-quality care experience overall. A patient seeing a doctor for their annual wellness visit may seem like the end of a fairly simple journey with just two steps: Getting their checkup and going on their way.
PM360
NOVEMBER 21, 2022
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.
pharmaphorum
DECEMBER 22, 2022
This will lead to more pre-protocol design discussions between sponsors and CROs and regulatory bodies seeking input on new and potentially acceptable approaches to, for example, measure digital endpoints. The concept of patients owning their own data has been around since the advent of electronic health records.
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