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The future of healthcare?

World of DTC Marketing

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. What I see more of is electronic billboards in HCP offices.

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Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Hell, patients still don’t have complete control of their electronic health records!

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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What are the Benefits of Having an EHR?

Referral MD

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

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Success Guidelines For Pharma Contract Inside Sales Forces

PharmaKinnex

Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. Inside sales refers to a group of independent professional salespeople who a pharmaceutical company retains to generate leads and convert them to sales.

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Is Salesforce Health Cloud the Right Fit for Your Organization?

Penrod

It even has the ability to integrate critical data from your electronic health record system. Accelerate New Patient — and Provider — Acquisition with Lead Generation Capabilities. Salesforce’s CRM was designed to help organizations manage all of their sales leads. No more toggling between platforms to find patient information.

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Two Key Questions About Payer Strategies in 2023

PM360

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. On the other side, drug manufacturers are facing the squeeze, with caps on price inflation and a mandated 20% discount in the catastrophic phase.