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The future of healthcare?

World of DTC Marketing

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. Are there changes coming to healthcare?

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. The European Medicines Agency (EMA) underscores the role of digital platforms in disseminating product information electronically.

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Improve Healthcare Efficiency with a Digital Front Door

Referral MD

How the Healthcare Digital Front Door Improves Office Efficiency In recent years, the healthcare industry has undergone a transformation driven by digital technologies. One significant aspect of this transformation is implementing a healthcare digital front door.

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UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.

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One Medical CEO rebuts Amazon data privacy concerns

Pharmaceutical Technology

Many healthcare companies, One Medical included, have been hosted on Amazon Web Services for close to 15 years. During a panel on the “Evolution of Primary care” at the WSJ Health Forum, Rubin said he hopes the company’s healthcare subscription model will improve access to primary care.

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DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% 3hree : Total online healthcare spending will increase. to reach $9.53

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