DTC forecasts are not really that reliable
World of DTC Marketing
NOVEMBER 1, 2021
SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% 3hree : Total online healthcare spending will increase. to reach $9.53
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