Remove Doctors Remove Electronics Remove Healthcare Remove Prescription
article thumbnail

DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% 3hree : Total online healthcare spending will increase. to reach $9.53

Doctors 227
article thumbnail

The immediate future of DTC

World of DTC Marketing

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here.

article thumbnail

What are the Benefits of Having an EHR?

Referral MD

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording.

article thumbnail

5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. This is a synthesis of the growing research applying nudges in healthcare.

article thumbnail

ELITE 2023 Digital Crusader Karina Castagna of OptimizeRx

PM360

Prior to OptimizeRx, while at Amgen, she established the first pharmacy team focused on helping patients and doctors navigate reimbursement hurdles with the top 20 specialty pharmacies in the country. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

article thumbnail

Can price transparency improve medication adherence?

Clarify Health

Healthcare price transparency has gained significant attention in recent years, with the Centers for Medicare and Medicaid Services (CMS) issuing regulations requiring hospitals to publicly post their standard charges for services.

Medical 52