Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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InCrowd

SEPTEMBER 8, 2022

InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment. Of the attending physician responders, 53.1% identified as men, 45.5%

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Training Education Physicians Healthcare 52

Pharma Marketing Network

JULY 19, 2023

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. Providing educational resources: Pharmaceutical companies can provide educational resources about health conditions to patients, healthcare professionals, and the general public.

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Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

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BlueNovius

MARCH 20, 2023

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

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MedCity News

NOVEMBER 2, 2023

Patients deserve agency over their own bodies and care, and clinicians, educators, and caregivers can be those catalysts needed to promote disability rights in healthcare practices across the industry.

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PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream.

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World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. Over 70% of physicians express a desire for information on clinical trials, treatments, and procedures to reflect the demographics of their patients.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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PM360

OCTOBER 13, 2023

They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). Meanwhile, an estimated 30% of weight management patients are believed to be receiving semaglutide from non-physician environments such as spas, according to findings.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

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Infuse Medical

MAY 2, 2024

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. Immersive learning, a cutting-edge educational approach, offers a unique opportunity to enhance patient education and understanding. Immersive learning applications are rapidly expanding across numerous industries.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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PM360

NOVEMBER 21, 2022

After surveying 2,005 nationally representative Americans, PatientPoint found that more than half are too afraid to ask their healthcare provider about their health condition or symptoms, with men even more afraid of these interactions than women (57% vs. 45%). Doctor Docs: Physicians Need Info to Treat Long COVID.

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Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

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pharmaphorum

DECEMBER 3, 2019

Research from Ashfield Meetings & Events clearly demonstrates that face-to-face meetings and events form a major part of continuing medical education (CME). But what makes congresses such a valuable education channel for time-restricted physicians?

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. This can help patients make informed decisions about their healthcare.

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PM360

MAY 15, 2023

Don Abramo Executive Director, Leniolisib Marketing Pharming Healthcare Inc. As Pharming prepared to launch the first treatment for APDS, they needed to get creative to find and educate potential patients as well as the physicians who may be treating them. Fortunately, they had the perfect person for the job: Don Abramo.

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Healthcare Healthcare Physicians Media 59

Clarivate

FEBRUARY 14, 2024

In an increasingly digital world, the amount of data generated around the use of medical devices provides opportunities for medtech companies to gain valuable insights about patients and their physicians. What impact does the device have on patient outcomes and physician practice (e.g.,

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Physicians Education Patients Healthcare 52

PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. In addition to all the regulatory hurdles that must be cleared, marketers must also deal with the challenge of getting potential customers to adopt a new category of healthcare products.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Healthcare Healthcare Marketing Physicians 89

pharmaphorum

DECEMBER 15, 2022

In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence.

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PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S.

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Nixon Gwilt Law

JULY 11, 2022

Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).

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MedCepts

NOVEMBER 7, 2017

Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there. Physicians Seek Evidence based information.

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PM360

DECEMBER 14, 2023

Through campaigns such as ‘Inside the Ear’ we are dedicated to educating and empowering individuals, enabling them to make informed decisions about their hearing health and inspire proactive steps toward achieving better hearing,” explains Mirjam van Oort-Lohuis, Chief Marketing Officer, GN Hearing.

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Storyvine

MAY 3, 2021

ACHL is accredited to provide continuing education programs for physicians, pharmacists, nurses, case managers and dietitians. “As According to Don Young, Storyvine GM Healthcare, one of the first opportunities he saw when he joined Storyvine was with CME providers. CME is a natural extension of our work in healthcare.

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Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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PM360

APRIL 25, 2023

Healthcare professionals (HCPs) interested in hearing these talks can download the app for free, click on the channel of their choice, and start listening. We have seen marketers do booth drivers if it’s around a conference, education efforts, disease state awareness, etc. And there are different use cases.

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Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Better access to physicians and better funding of health systems in general are therefore among the many targets listed under SDG 3: Good health and wellbeing.

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Healthcare Healthcare Patients Physicians 52

World of DTC Marketing

MARCH 29, 2022

What is the role of healthcare? The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office.

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