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HCP Engagement & Education

PM360

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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VR Patient Education: Overcoming Challenges and Opportunities

Infuse Medical

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.

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The Crucial Role of Medical Affairs in Bridging the Educational Gap Among Healthcare Professionals in Biosimilars

MedCity News

Biosimilars represent an important therapeutic option in modern healthcare, offering cost-effective alternatives to complex biological drugs. The educational gap among healthcare professionals poses a challenge to their widespread adoption.

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How Sponsorship Can Amplify Healthcare Awareness and Education 

Pharma Marketing Network

Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and help to promote healthy lifestyles. There are many different ways to sponsor a healthcare organization.

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Behavioral Healthcare in the Classroom – Understanding How Autism Care Operates Between Systems

MedCity News

Autism and intellectual and developmental disability (IDD) care provides a unique opportunity for our healthcare system and our education system to function together.

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The Promise of Generative AI in Mitigating Bias in Continuing Medical Education

PM360

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.