World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks. Forget the fact that prescription drugs only account for $.10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers

Healthcare 310

Healthcare Healthcare Insurance Media 310

Integrity Solutions

MARCH 11, 2021

Virtual Engagement For Remote Selling. Remote Selling Success Starts Before The Call Even Begins. By Bruce Wedderburn. What is the ‘digital disconnect’ and how effectively are you dealing with it? While salespeople across industries are settling in to a world of hybrid and remote sales , most are still working to adapt to the nuances and variables that can affect success in a virtual selling environment.

Sales 137

Sales Training Ethics Leads 137

Dominic Tyer

MARCH 9, 2021

The third episode of the Alderley Park Discovery Podcast hears from Kinomica, BioCity and Redx Pharma.

Pharma 130

Pharma 130

Medical Device Success

MARCH 7, 2021

Reading time: 3 – 5 minutes Talking and listening on-camera are not natural skills. MedTech sellers have rapidly been trained to adopt new tools, new platforms and fresh messaging they need to succeed in a virtual world. Yet most are left using trial and error to figure out how to use video to connect with customers and build relationships. Why is this important?

Training 100

Training Sales Sales presentations Physicians 100

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. There is no doubt that more people are using the Internet for online health searches, but the downside is that there is a lot of bad/false health information online. eMail represents an opportunity for pharmaceutical companies to get closer to their customers w

Marketing 289

Marketing Pharma Prospecting Education 289

CLD, Inc.

MARCH 11, 2021

Immersive eSimulations provide the answer to presenting real-world scenarios in your training programs. They give pharma reps and life science reps a cost-effective and scalable real-world experience.

Pharma reps 52

Pharma reps Pharma Rep Training Pharma 52

Optymyze

MARCH 7, 2021

There’s no denying it: We’re hooked on digital apps. In our personal lives, we use them for shopping online, ordering food, raising complaints, booking appointments, conducting surveys, and the list.

Food 52

Food 52

World of DTC Marketing

MARCH 10, 2021

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. The advantage is that marketing teams can create online ads without relying on an agency but it requires a digital marketer who fully understands the brand’s target customer.

Marketing 190

Marketing Distribution Management Pharma 190

Source Explorer

MARCH 8, 2021

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Pharma Marketing Network

MARCH 12, 2021

Ovarian cancer is a devastating disease, with the lowest survival rate of gynecologic cancers, striking and killing women of all ages and ethnicities. Yet there is a lack of education and awareness, as well as research funding. Unfortunately, women often ignore or misread symptoms until it’s too late. Could a pharmaceutical company’s awareness campaign help to make a difference?

Patients 93

Patients Media Education Pharma 93

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

World of DTC Marketing

MARCH 11, 2021

SUMMARY: Once again, the “hype” may be bigger than the reality around telehealth. First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

MARCH 12, 2021

SUMMARY: According to the CDC “loneliness and social isolation in older adults are serious public health risks affecting a significant number of people in the United States and putting them at risk for dementia and other serious medical conditions” Social isolation takes a heavy toll on those who suffer from it, both in health and overall well-being.

Physicians 181

Physicians Pharma Prescription Leads 181

Pharma Marketing Network

MARCH 12, 2021

Ovarian cancer is a devastating disease, with the lowest survival rate of gynecologic cancers, striking and killing women of all ages and ethnicities. Yet there is a lack of education and awareness, as well as research funding. Unfortunately, women often ignore or misread symptoms until it’s too late. Could a pharmaceutical company’s awareness campaign help to make a difference?

Patients 52

Patients Media Education Pharmaceutical 52

Pharma Marketing Network

MARCH 12, 2021

This content is password protected. To view it please enter your password below: Password: The post Protected: How GIFs Can Make a Difference in Patients’ Lives appeared first on Pharma Marketing Network.

Patients 52

Patients Networking Pharma Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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